#Japan #customer engagement #Shibuya #KUCHIKOMI #P-Kachi

Launching the Innovative KUCHIKOMI Service

On May 20, 2025, P-Kachi Co., Ltd., headquartered in Shibuya, Tokyo, announced the official launch of their latest service, KUCHIKOMI. This unique review guidance service aims to assist businesses in enhancing their ratings on Google Maps and improving overall customer attraction.

What is KUCHIKOMI?

KUCHIKOMI is a strategic tool designed to collect only positive feedback from customers after their visit. Through a streamlined process of sending surveys to patrons, only those who rate their experience highly will be prompted to leave reviews. This service is entirely compliant with Google's policies, allowing businesses to avoid negative feedback while accumulating quality reviews that can elevate their ratings and credibility.

Combine this with the existing P-Kachi customer management and points system, and businesses can leverage rich data on their customer base for more effective and targeted review solicitation.

Key Features of KUCHIKOMI

Strategic High-Value Review Guidance

Customers who leave high satisfaction scores on the post-visit surveys will receive requests to submit their reviews on Google. This strategic approach helps gather quality feedback that contributes to improving the store's reputation and reliability.

Comprehensive Integration with P-Kachi System

KUCHIKOMI is seamlessly integrated with the P-Kachi system, using customer data such as membership ranks and visit history to target high-loyalty customers for review requests. By rewarding customers with points for completing surveys, not only does it enhance the response rate, but it also yields high-quality feedback.

Effective MEO and Crisis Management

By continuously gathering positive reviews, businesses can improve their positions in local search results (Local SEO) on Google Maps. The service is also carefully designed to avoid soliciting feedback from customers who had mediocre experiences, allowing for direct follow-ups by the stores, thus minimizing the risks of potential backlash or misunderstandings.

Notable Functionalities

• - Automatic Post-Visit Surveys: Surveys are automatically sent to customers shortly after their visit, based on their history, through various communication channels including email and an in-app mailbox. These responses not only determine whether to request a review but also provide valuable insights for service improvement.
• - Automated High-Rating Review Solicitation: Customers who score highly on their surveys (for instance, 4 out of 5 or higher) receive guided messages to the review submission page automatically. The solicitation can happen through multiple channels, such as emails, LINE, or QR codes at the venue, all while adhering to Google's review guidelines.
• - Member Rank and Review Coordination: KUCHIKOMI enables precise segmentation based on existing CRM data, integrating membership ranks (like White, Bronze, Gold, Platinum, and Black) and visit frequencies to encourage review submissions strategically. For example, only customers with Gold status who visited more than twice in the last three months will be prompted to submit a review.
• - Incentives for Survey Respondents: After completing a survey, participants may receive perks such as free drink vouchers, points, or exclusive discount coupons, promoting repeat visits and enhancing the customer experience. The conditions for these incentives can be flexibly set by the businesses while ensuring compliance with relevant policies.
• - Compatibility with Other Platforms: Beyond Google reviews, businesses can also direct customers to other platforms such as Tabelog and TripAdvisor, thus diversifying their online presence and influence.

Pricing Plans

KUCHIKOMI offers an initial setup fee of 30,000 yen (excluding tax) and a monthly usage fee of 7,000 yen (excluding tax). Special integration plans are available for existing users of the P-Kachi system.

About P-KACHI

Founded on February 2, 2006, P-Kachi has established itself as a pioneer in cloud-based customer management and point services, boasting a network of around 6,000 establishments and over 13 million registered users. They provide an array of functions including customer management, point systems, marketing automation, surveys, coupons, and CRM analysis, catering to various industries from restaurants to apparel and professional sports teams.

For further information about KUCHIKOMI and other services provided by P-Kachi, visit their website. For inquiries, please contact:
P-Kachi Co., Ltd.
〒150-0002 Shibuya, Tokyo
3-17-2 Kiyosawa Building, 5th Floor
Phone: 03-3409-0660
Email: [email protected]