Zoomlion Enhances Local Manufacturing and Service Abilities with New Hungarian Factory Launch

Zoomlion Strengthens Local Manufacturing in Hungary

Zoomlion Heavy Industry Science and Technology Co., Ltd. has officially commenced operations at its new Hungarian factory specializing in mobile elevating work platforms (MEWPs). Located strategically in Tatabánya, the factory marks Phase I of the company's ambitious expansion plan, aiming to bolster local manufacturing and service capabilities across Europe. As Zoomlion navigates the complexities of supply chain management amid global economic uncertainties, this facility represents a pivotal step towards achieving greater flexibility and responsiveness to market demands.

Strategic Location and Economic Impact

The Tatabánya factory is not just about production; it serves as a vital logistical hub connecting major highways across Eastern and Western Europe. This geographical advantage enables Zoomlion to streamline its operations, ensuring more efficient and reliable delivery of products to clients in the region. By manufacturing key products such as boom lifts and scissor lifts locally, the company aims to provide stable supply chains, catering effectively to its European customer base.

In addition to supply chain benefits, the factory is expected to create hundreds of local jobs and enhance collaboration with Hungarian suppliers. This initiative emphasizes Zoomlion's commitment to fostering local industrial ecosystems through strategic partnerships with regional businesses. The factory aims to enhance parts availability and improve technical support services, which are critical for maintaining product integrity and performance in the field.

Expansion Plans in Germany

While the Hungarian facility is now operational, Zoomlion is also advancing its Phase II project in Germany, which officially kicked off in March 2025. This project involves the modernization of the acquired WILBERT TowerCranes GmbH site, representing an investment of over 50 million euros. Encompassing 60,000 square meters, the new facility in Germany will focus on manufacturing tower cranes, truck cranes, and concrete machinery, further boosting Zoomlion's capacity to fulfill diverse orders locally and provide exceptional service across Europe.

These concerted efforts are part of Zoomlion’s broader strategy to build a robust overseas manufacturing network by localizing production, assembly, maintenance, and technical support. By situating operations closer to end markets, Zoomlion is poised to dramatically reduce response times and better align with regional standards and customer preferences in Europe and beyond.

A Global Perspective

Beyond the European expansion, Zoomlion continues to integrate global and localized strategies in its international operations. Currently, the company operates 11 R&D and manufacturing bases worldwide and boasts over 430 sales and service points across 170 countries and regions. In 2025, international sales accounted for a significant 58.56% of the company's total revenue, a testament to its successful globalization efforts coupled with a commitment to meeting local market needs.

In conclusion, the launch of the Hungarian factory marks an exciting new chapter for Zoomlion as it seeks to enhance its manufacturing footprint in Europe. This initiative, alongside ongoing developments in Germany, underlines the company’s adaptive strategies amidst a challenging business landscape, ultimately reinforcing its supply chain resilience and supporting long-term growth in international markets.