Air Serbia Teams Up with Loyalty Juggernaut for Innovative Frequent Flyer Program Launch

Air Serbia and Loyalty Juggernaut Join Forces to Revolutionize Frequent Flyer Programs

In an exciting development for frequent flyers, Air Serbia has entered into a five-year strategic alliance with Loyalty Juggernaut Inc. to introduce a next-generation frequent flyer program. This partnership is set to redefine customer engagement in the airline industry, uniting Air Serbia's extensive experience with Loyalty Juggernaut's innovative loyalty technology.

The formal agreement was signed by Jiri Marek, CEO of Air Serbia, and Shyam Shah, CEO of Loyalty Juggernaut Inc., in Belgrade on November 11, 2025. This collaboration marks a pivotal step in Air Serbia's journey towards modernizing its loyalty offerings in celebration of its upcoming centennial.

Air Serbia, which has a rich legacy of nearly 100 years in aviation, is known for its commitment to excellence and customer service. By partnering with Loyalty Juggernaut, the airline aims to combine its deep understanding of travelers' needs with cutting-edge technology that enhances the loyalty experience.

The new frequent flyer program will leverage LJI's GRAVTY® technology, designed to offer dynamic and engaging experiences for program members. Launching in March 2026, this platform will not only reward members for air travel but also incentivize them for daily activities, thereby creating a comprehensive ecosystem of rewards that extend beyond the skies.

According to Jiri Marek, this partnership represents a transformative approach to engaging with passengers. “We are designing a modern loyalty ecosystem that acknowledges every interaction customers have with Air Serbia, whether in the air or on the ground,” he stated.

Snezana Radinovic, Product Development Manager for the Frequent Flyer Program at Air Serbia, highlighted the flexibility and responsiveness of the GRAVTY® platform. She conveyed that the goal is to foster loyalty that is simple, transparent, and personalized, allowing the airline to cater to each member's unique needs effectively.

Shyam Shah further expressed enthusiasm about this partnership, stating, “Our platform was created for airlines that see loyalty as a strategic advantage. Together with Air Serbia, we aspire to establish a new standard in customer engagement through innovation and genuine connections.”

The collaboration underscores Air Serbia's commitment to digital transformation within the aviation sector while reinforcing Loyalty Juggernaut's reputation as a leading tech partner for loyalty programs in Europe. Air Serbia currently operates flights to over 90 destinations worldwide, catering to a diverse range of travelers, and this new initiative reflects its forward-thinking approach.

As the air travel landscape evolves post-pandemic, customer loyalty will become even more crucial. The integration of everyday behaviors into loyalty metrics could lead to increased customer satisfaction and brand loyalty among Air Serbia's clientele. By embracing this innovative technology, the airline positions itself to remain competitive and meet the demands of modern travelers seeking meaningful, flexible engagement.

Overall, this partnership signifies a substantial leap forward in how frequent flyer programs will operate, with the potential to influence the broader industry as players aim to enhance their loyalty offerings. With Air Serbia at the helm, travelers can expect a rewarding experience as they embark on their journeys, both in the air and on land. As they prepare to celebrate a century in the skies, this strategic collaboration with Loyalty Juggernaut is poised to shape the future of customer relationships in aviation.