#Japan #AEON Mall #Natori #Natori Loft #Local Collaborations

Natori Loft Set to Open with Exciting New Offerings

In a much-anticipated event, Loft Co., Ltd. has announced the opening of its latest store, Natori Loft, located on the second floor of Aeon Mall Natori in Natori City, Miyagi Prefecture, on June 27, 2025. This will be the third store to open in Miyagi following the successful launches of Sendai Loft and Sendai Nagamachi Loft, marking it as the seventh store in the Tohoku region.

Aeon Mall Natori, which opened its doors in February 2007, is one of the largest commercial facilities in the Tohoku region, situated approximately 11 kilometers south of Sendai Station. The addition of Natori Loft is a highlight within the large-scale renewal project scheduled from spring to autumn 2025, showcasing a seamless connection to the Sendai Airport Access Line at Mori Sekinota Station and easy access via the Sendai East Road Interchange. The strategic location promises to draw customers not just from Natori but also from the broader region, including visitors from the city of Soma.

The Natori Loft aims to serve as a fresh attraction for Aeon Mall Natori, providing a vibrant collection of seasonal goods that resonate with local customers and newcomers alike. This loft store will push boundaries in everyday living solutions with its unique selection of products.

A Unique Shopping Experience Awaits

With a spacious retail footprint of approximately 298 tsubo (around 984 square meters), Natori Loft will feature a modern layout that encourages easy navigation. Shoppers can expect an extensive inventory, boasting around 22,100 different products categorized into four main areas: beauty and health goods (6,500 items), stationery (11,000 items), variety goods (3,300 items), and lifestyle products (1,300 items), offering both fresh and reliable items throughout the year.

Launching Unique Local Collaborations

To celebrate the opening, Natori Loft will introduce exciting collaboration items with local businesses. HACHI, a beloved Western-style restaurant founded in 1979 in Natori City, will offer a series of exclusive goodies inspired by its signature menu items such as a hamburger Napoli. Available items include:

• - Limited edition memo pads (385 yen)
• - Stickers and A4 clear folders (220 yen and 385 yen, respectively)
• - Acrylic keychains (605 yen)

In addition to HACHI, the iconic Sasanao, a purveyor of traditional kamaboko (fish cake) with over a century of history, will also feature exclusive merchandise, including:

• - Stickers (220 yen)
• - A4 clear folders (385 yen)
• - Acrylic keychains (605 yen)

Summer Cool Goods

As the summer heat approaches, Natori Loft will stock a variety of cool gadgets suitable for different occasions, including:

• - Minty Peach Body Cooler (880 yen)
• - Ai Fan Mug (2,728 yen)
• - Slim Fan with LED Mirror (2,838 yen)

Available from June 27 to August 31, 2025, these items are perfect for keeping cool during the warm season.

Exciting Opening Campaigns

Check out the fantastic promotions happening during the opening week:

• - A Loft Original Tote Bag will be given to the first 2,000 customers who spend over 2,500 yen at Natori Loft starting from June 27.
• - Loft app users will receive a 5% discount on purchases over 1,000 yen, applicable throughout the launch week.

Store Details

• - Store Name: Natori Loft
• - Opening Date: June 27, 2025
• - Location: Aeon Mall Natori, 5-3-1 Dorsekinota, Natori City, Miyagi Prefecture, 2nd Floor
• - Operating Hours: 10 AM to 9 PM
• - Store Area: Approximately 298 tsubo (approximately 984 square meters)

In summary, Natori Loft promises a unique shopping experience with a variety of trendy products and engaging local collaborations that celebrate the spirit of Miyagi. Whether you are a longtime Loft enthusiast or discovering its charm for the first time, the new store is set to inspire your daily life with curated selections of goods that resonate with the community.