Ureru Net Advertising Group Expands Live Commerce with TikTok

Expansion of Services by Ureru Net Advertising Group

Ureru Net Advertising Group Inc., headquartered in Fukuoka, Japan, has made a significant move by officially announcing its partnership with AEGIS GROUP to enhance its services utilizing popular TikTok influencers. This initiative will involve support for live commerce on TikTok Shop and the production of vertical videos, allowing the company to strengthen its influence in social media marketing.

The Partnership and Its Purpose

The collaboration with AEGIS GROUP, which manages over 3,000 registered influencers through their TALENT NAVI program and has more than 10,000 affiliated live streamers via their ONECARAT service, is pivotal for this expansion. The rise in the influence of live commerce, especially on platforms like TikTok, has underscored the importance of utilizing high-impact creators whose endorsements directly lead to purchasing results.

With the expert resources from AEGIS GROUP, including the influence of popular YouTuber Rafael as an advisor, Ureru aims to implement a dual approach in social media strategies: influencer-generated posts combined with live streaming content. This approach is designed to deliver immediate commercial results that traditional advertising methods struggle to achieve. The focus on real-time engagement and immediate purchasing actions makes this partnership essential in keeping up with evolving market demands.

Market Size and Growth Potential

The TikTok Shop, offered by ByteDance, has emerged as the world’s fastest-growing e-commerce platform, expected to reach a global Gross Merchandise Value (GMV) of approximately $32.6 billion in 2024—more than double its previous year’s figures. In the Japanese market, projections indicate a potential of ¥300 billion in 2025, with estimates exceeding ¥1 trillion by 2026.

Recognizing the explosive growth potential within this new market, Ureru intends to leverage both their expertise in cross-border e-commerce and their ability to capitalize on popular TikTokers, positioning themselves as a leading player ready to capture market share and boost the overall revenues and profits of the group exponentially.

Future Outlook

The strategic partnership with AEGIS GROUP marks a crucial turning point in Ureru's growth trajectory. By integrating the powerful voices of both influencers and live streamers into their services, Ureru moves significantly closer to achieving their vision of an effective performance-based social media promotion model.

The company is committed to enhancing its presence as an optimal promotional partner in the social media era, continuously meeting the diverse needs of advertisers through flexible casting support. With ambitions to accelerate business growth across immediate purchasing platforms like TikTok Shop, Ureru aims to provide substantial results for their shareholders and investors.

While the current impact of this initiative on the company’s consolidated performance is expected to be minimal, it is viewed as a long-term contributor to improving corporate results. Ureru remains dedicated to promptly disclosing any pertinent updates as circumstances evolve.

With established offices in both Fukuoka and Tokyo, Ureru Net Advertising Group continues to strengthen its footprint in the fast-moving world of digital commerce, ensuring that they are at the forefront of innovative marketing solutions.