Discover the Stylish Summer Aesthetic of adidas 'STADT' with Nozomi Iijima

Discover the Stylish Summer Aesthetic of adidas 'STADT'

As the summer season approaches, fashion enthusiasts are setting their sights on the latest styles that combine both function and flair. One such standout is the 'STADT' sneaker from adidas Originals, available exclusively at ABC-Mart. This classic silhouette has won over many, including professional ballet dancer Nozomi Iijima, who embodies the essence of summer styling in the new campaign specially created for this release.

adidas 'STADT': A Hidden Gem

Inspired by archival designs, the 'STADT' sneaker is a nod to the retro aesthetics of urban footwear. The name 'STADT', meaning 'city' in German, perfectly encapsulates its intended purpose: a lightweight shoe designed for wandering through city streets with ease and style.

Crafted with premium suede and adorned with plush three-stripe accents, the 'STADT' offers a comfortable feel with a vibrant colored lining and a resilient EVA sole. Its understated yet refined look allows it to fit seamlessly into various wardrobes, earning its reputation as a hidden gem among sneaker enthusiasts.

ABC-Mart has unveiled an exclusive retro sporty colorway for summer, reinforcing the sneaker's appeal. The design is uncomplicated yet possesses a distinguished presence, making it the perfect companion for light summer city outfits.

Summer Styling with Nozomi Iijima

The campaign features stunning visuals shot in Osaka, Nozomi Iijima's hometown, where she fondly recalls walking the same streets during her ballet training. The scenes captured include retro cafes filled with memories and antique shops radiating warmth. Each location reflects the intersection of nostalgia and artistry, allowing the 'STADT' to blend effortlessly into the surroundings.

Look 1: Pink and Vintage Casual

A relaxed yet stylish vibe is achieved with a short 'BABY TEE' displaying the iconic three stripes, paired with wide denim. The pink 'STADT' sneaker adds a touch of casual elegance, allowing the look to resonate with a natural charm.

Look 2: Black and Relaxed Feminine

Embracing femininity while maintaining an air of ease, Nozomi combines a comfy top with a voluminous white skirt. The black 'STADT' sneaker acts as the perfect accent, balancing the outfit and adding a polished finish.

Look 3: Brown and Unisex Masculine

In a chic display of androgynous style, Nozomi showcases a white cropped top paired with chinos and suspenders. The brown 'STADT' adds depth and presence, demonstrating the sneaker’s ability to adapt to various styles while remaining statement-making.

Exclusive Interview with Nozomi Iijima

In an intimate conversation, Nozomi shares her thoughts on personal style and her connection with the adidas 'STADT'. Here are some highlights:

Q1: What makes you feel something is truly 'good'?

- I choose items that make my heart flutter when I see them and that I believe I can cherish for a long time.

Q2: Do you find similarities between your ballet performances and daily life?

- While they feel different, others often comment on how graceful my movements are due to my ballet background.

Q3: What common traits do your favorite items have?

- I tend to gravitate towards shapes and styles that I genuinely love, often unconsciously sticking with them for years.

Q4: How does the 'STADT' fit into your life?

- From the first wear, it felt naturally comfortable. I appreciate the unisex nature of the design—feminine yet sturdy, making it a part of my personal style and daily life.

Product Details

- Product Name: STADT
- Color Options: CLEA/NIGH/CARD, CORE/NIGH/GUM5, PREL/NIGH/GUM5
- Sizes: 22.0cm to 29.0cm (in increments of 0.5cm)
- Price: 12,100 JPY (tax included)

About Nozomi Iijima

Nozomi started her ballet journey at age six and quickly made headlines by winning a junior award at 'Youth America Grand Prix' in New York at thirteen. She showcased her talent by joining the Houston Ballet at a remarkably young age. After years of achievements, including becoming a principal dancer, she now resides in Japan and remains a sought-after figure in the fashion world, having worked with iconic brands like CHANEL.

Company Background

- Company Name: ABC-Mart
- CEO: Minoru Noguchi
- Address: 1-3-1 Azabudai, Minato-ku, Tokyo 106-0041, Japan
- Established: June 6, 1985
- Business Scope: Retail of footwear, clothing, and accessories, along with product planning, manufacturing, and sales.