#Canada #Kelowna #Doseology #Feed That Brain #Energy Pouches

Doseology Starts Pilot Production of Caffeine-Based Energy Pouches.

Kelowna, BC – January 21, 2026 – Doseology Sciences Inc. (CSE: MOOD | PINK: DOSEF | FSE: VU70), a pioneer in biotechnology-driven consumer products, proudly announces the commencement of pilot production for their caffeine-infused energy pouches. This rollout is part of their innovative Feed That Brain® initiative, focusing on non-nicotine oral stimulants tailored for today's performance-oriented consumers.

Strategic Acquisition Leads to Innovative Product Development

The decision to acquire the Feed That Brain brand was pivotal for Doseology, aligning it with a demographic that plays a crucial role in reshaping the oral stimulant market. The brand is specifically designed to meet the demands of modern consumers who prioritize intentional products that reflect careful thought and design. This alignment supports Doseology’s vision for next-gen stimulation methods.

With the incorporation of Feed That Brain, the product line will explore new delivery formats that focus on controlled energy releases rather than the intense highs typically associated with traditional energy products. This pilot phase allows the company to use data-driven approaches to assess the feasibility and effectiveness of these new pouch formats.

Innovative Approach to Energy Consumption

This pilot aims to validate the pouch-based delivery system while gathering consumer insights. Unlike traditional drinks that often come in large volumes and can be high in sugar, these pouches offer a non-liquid, portion-controlled alternative that ensures consumers can time their energy intake according to their needs. The focus is not only on delivering energy but doing so in a way that prioritizes user preferences for predictability and consistency.

Tim Corkum, President and COO of Doseology, emphasizes, “This pilot is a disciplined step towards evaluating new formats, allowing us to ascertain how effectively these pouches can deliver caffeine in a compliant manner.”

Consumer-Centric Testing and Insights

Previously known for its functional gummies and nootropic products, Feed That Brain is now revisiting its approach to stimulate innovation within the non-nicotine oral segment. The pilot is structured to provide feedback loops on how users interact with this new product format, thereby informing future developments in formulation and delivery.

Market data illustrates a growing global interest in alternative energy formats that place an emphasis on control and regulation of consumption. According to Grand View Research, the energy drinks market, a significant segment in the broader category, was valued at around $79.4 billion in 2024 and is expected to soar to over $125 billion by 2030. This demand highlights the necessity for innovative solutions as consumer awareness around health and sugar intake becomes more prevalent.

Future Steps and Expected Outcomes

While the pilot project is exploratory and does not equate to an immediate commercial launch, it represents a significant step in refining delivery methods. The forthcoming limited direct-to-consumer initiative will help gauge real-world effectiveness and expand on findings that support the development process aligned with Doseology’s growth strategy.

Joseph Mimran, co-founder of Feed That Brain, shares his enthusiasm for the future: “With Doseology’s commitment to product compliance and thoughtful planning, I’m excited about where this initiative could lead. Our goal has always been to foster focus and enhanced performance in daily tasks.”

In conclusion, as Doseology Sciences moves forward, the initial findings from this caffeine pouch pilot will play an important role in shaping its commercial strategies and enhancing its product offerings to meet the evolving demands of consumers. For more updates on Doseology and Feed That Brain, visit their official websites.