#Japan #Tokyo #Manga #Corporate Purpose #Punch Industry

Punch Industry Unveils a Unique Manga

In a groundbreaking initiative, Punch Industry Co., Ltd. has released a manga titled "Purpose Birth Story" on its corporate website that captures the journey and essence of the company's purpose, aiming to foster deeper understanding and engagement among its employees. This creative endeavor marks the company's first attempt at expressing its corporate policy in manga format and demonstrates its commitment to employee involvement in its mission.

The Concept Behind the Manga

On December 15, 2025, the manga will provide an insightful narrative on how the Punch Group developed its purpose: "Creating a rich future for the next generation through trustworthy manufacturing, sincere technology, and creative freedom." Given the challenges faced in prior communication methods, such as PowerPoint presentations and internal newsletters, the company recognized the need for a more engaging and accessible approach. This led to the decision to unveil its corporate policies through storytelling in the form of manga.

As detailed in the manga, many companies today are exploring the concept of organizational purpose. The story illustrates the process that led to the Punch Group's purpose, emphasizing the core values embedded in it and how they will influence the company's future endeavors. This innovative storytelling technique has already garnered positive feedback from employees, who noted that the manga format significantly improved their understanding of the corporate purpose. Comments included feelings of relatability, as the main character initially lacks interest in the purpose, but gradually begins to appreciate its importance throughout the story.

A Synopsis of the Story

The manga features main characters Satoru Nitta, a 28-year-old newcomer, and Yurika Kanzaki, a 32-year-old leader of the purpose development project. Nitta joins Punch Group for a comfortable work-life balance and operates somewhat passively in his role. However, when he notices the purpose statement displayed in the factory, he is approached by Kanzaki.

As the leader of the team that developed the purpose, Kanzaki provides Nitta with insights into the project, revealing how the company derived its fundamentally important purpose. The story helps to clarify the motivation behind the Punch Group's corporate ethos, shaping how each employee is intended to understand and embody these values in their daily work.

The Importance of Punch Group's Purpose

As Punch Group approaches its 50th anniversary in 2025, there emerges a strong need for the company to unify its employees around a clear purpose as it looks toward the future. This collective effort will support its growth and commitment to a sustainable society. The establishment of its purpose was driven by a desire for a clear articulation of its existence that all employees could share, facilitating a strong internal culture and identity.

One unique feature of the Punch Group's purpose is that it was crafted directly by its employees, rather than being outsourced to consultants or copywriters. A diverse group of mid-career and young employees engaged in transparent discussions, with the process involving surveys and interviews across the company. This employee-driven approach emphasizes a strong sense of ownership and connection to the corporate purpose.

About Punch Industry Co., Ltd.

Punch Industry specializes in the manufacture and sale of precision mold components and automation equipment necessary for various industrial applications. Their products play a critical role in the production lines of automobiles and smartphones, quietly supporting modern lifestyles. With a reputation for precise metal processing technology, Punch Industry ranks as the world's leader in the custom mold component market. Furthermore, the company is enhancing its role in the factory automation arena, leveraging its technical expertise to achieve sustainable growth.

With the corporate purpose of "Creating a rich future for the next generation through trustworthy manufacturing, sincere technology, and creative freedom," Punch Group pledges to continue supporting global manufacturing from behind the scenes.

Company Overview:

• - Name: Punch Industry Co., Ltd.
• - CEO: Tetsuji Morikubo
• - Location: 5F Omori Bellport E Bldg, 6-22-7 Minamioi, Shinagawa-ku, Tokyo
• - Listing: Tokyo Stock Exchange Standard Market (6165)
• - Founded: 1975
• - Revenue: 40.8 billion yen (consolidated; FY ending March 2025)
• - Employees: 3,463 (consolidated; as of March 2025)
• - Website: Punch Industry
• - Youtube Channel: Punch Industry Official

The name "Punch" embodies the company's origins in producing punching machines for printed circuit boards, as well as the vibrant energy of a proactive, "punched-up" company.

Inquiries:
Corporate Communications Department PR & IR Section
Punch Industry Co., Ltd.
Phone: 03-5753-3130
Email: [email protected]