Call for Businesses to Display Innovative Tabletop POPs for Social Change

Innovative Social Initiative by Castanet

In an effort to combat Japan's pressing demographic challenges, the Marriage Counseling NPO has launched an initiative aimed at raising awareness about declining birth rates. The initiative involves the display of specially designed tabletop POPs (11cm x 8cm) in various businesses. These POPs are equipped with QR codes linking to the Castanet service, which facilitates safe dating by providing verified profiles.

Why Tabletop POPs?

The goal of placing these tabletop POPs is to engage the public in discussing and addressing the growing issues of aging population and late marriages in Japan. The organization believes that collective action is essential for tackling such overwhelming social issues. Each business that agrees to display the POP will be providing a vital service that supports the initiative, and in return, they will receive a small token of appreciation, a QUO Card Pay.

What is Castanet?

Castanet is an online matchmaking service designed to encourage meaningful connections for those seeking love or marriage. This innovative platform prioritizes safety and authenticity in personal interactions by requiring users to verify their profiles through a rigorous process. By preventing issues such as fake profiles and deceitful intentions, Castanet aims to mitigate the growing social concerns about dating mishaps. It provides a platform for singles to meet potential partners while ensuring a safer dating environment.

How Does It Work?

The tabletop POPs are simple to set up; they come with the QR codes pre-attached for easy assembly. By scanning these codes, users can register on Castanet and start their journey toward finding love. Moreover, those who register via the displayed QR codes will receive additional reward points, giving them added motivation to participate in this vital social cause.

Authority Behind the Initiative

Established in 2013, the Marriage Counseling NPO was recognized as a non-profit entity by the Tokyo government. Its mission focuses on grassroots efforts to address Japan's marriage-related social problems, particularly the aging population and late marriages. The organization has been proactive in addressing diverse marriage-related issues, including initiatives for people with disabilities and helping those affected by historic job insecurities.

Community Engagement

One of the organization's notable contributions is its approach to inclusivity. Unlike traditional matchmaking services, the Marriage Counseling NPO ensures no one is turned away—this inclusivity is captured in their motto, “No doors closed.” By partnering with various stakeholders, including Loginas for operational support, they aim to create a more equitable environment for all seeking to connect.

Join the Cause

The Marriage Counseling NPO is calling on businesses, shops, and community spaces across Japan to participate in this meaningful initiative. By displaying the tabletop POPs, companies will not only contribute to increasing awareness about the pressing social issues but also become part of a collaborative effort to build a better future.

For more details about how to participate, visit the official Castanet website or the application page for the tabletop display.

Together, let’s work towards resolving the societal challenges that we face in Japan today.