Mission Craft Cocktails Introduces Pickle-Rita for National Tequila Day Celebration

Celebrating National Tequila Day with a Unique Cocktail

On July 24, a day dedicated to one of Mexico's most beloved spirits, Mission Craft Cocktails is taking a bold step in the ready-to-drink cocktail market. They have just unveiled their latest creation, the Pickle-Rita, a unique drink that combines the classic flavors of a margarita with a savory twist that pickle enthusiasts will adore. As part of Mission Craft Cocktails' commitment to innovation and flavor, this drink aims to delight fans of both tequila and dill.

This introduction comes as part of the annual celebration of National Tequila Day, a day that encourages tequila lovers to explore and enjoy various tequila-based beverages, from classic margaritas to inventive adaptations. As the popularity of tequila continues to soar, this day provides an excellent excuse for aficionados to raise their glasses and venture into new taste adventures.

A Unique Offering

The Pickle-Rita boasts a 25% ABV and is crafted with premium tequila sourced from Productos Finos de Agave, a third-generation, family-run distillery. This collaboration reflects Mission Craft Cocktails' dedication to quality, ensuring that enthusiasts receive a top-tier experience in every sip. The addition of dill infuses the drink with a savory character, making it a refreshing option that stands out from the traditional margarita offerings. The new cocktail joins an impressive lineup that includes classics and seasonal favorites like Classic Margarita, Jalapeño Pineapple Margarita, and Tamarind Margarita.

The decision to create the Pickle-Rita came unexpectedly from a lighthearted April Fools' joke that transformed into a consumer demand phenomenon. Founders Amit Singh and Marcin Malyszko expressed their surprise at the overwhelming response when they teased the idea of a pickle-flavored cocktail. Instead of dismissing it, they listened to their customers, leading them to bring the Pickle-Rita to life.

Community Impact

Mission Craft Cocktails prides itself not just on innovation but also on its commitment to give back to the community. Through their One Bottle = One Meal initiative in partnership with Feeding America®, the company has already funded over 1.6 million meals for individuals in need. This socially conscious mission underlines their dedication to using locally-sourced ingredients while also supporting their communities. With the launch of the Pickle-Rita, they aim to further amplify this impact before reaching a remarkable goal of providing two million meals by the end of 2026.

Availability

The eagerly anticipated Pickle-Rita will be available for purchase starting this fall at prominent retailers like Total Wine, Costco, and Ralph’s, as well as through their website. This unique cocktail is set to be a highlight of any gathering or individual celebration where tequila is the spirit of choice.

To learn more about Mission Craft Cocktails and their full range of innovative, bar-strength cocktails, visit missioncocktails.com.

The launch of the Pickle-Rita not only enhances the cocktail portfolio of Mission Craft Cocktails but also serves as a reminder of the creativity that can emerge within the beverage industry. As National Tequila Day approaches, the excitement for this new flavor is palpable, promising a remarkable experience that combines beloved traditions with bold new tastes.