#Japan #Osaka #Running #HOKA #FUDGE

HOKA and FUDGE Unite in an Innovative Running Event Tour

In a thrilling collaboration, the fashion magazine FUDGE, known for its special focus on unique and basic styles, is teaming up with the dynamic performance brand HOKA to launch an exciting series of running events. The first event of this long-awaited tour will take place on September 23rd at the freshly opened HOKA Shinsaibashi in Osaka, known for being one of the largest stores in the country. This initiative aims to inspire a community of runners, offering a month-to-month engaging experience designed for FUDGE readers.

Event Highlights

This inaugural event promises not just the opportunity to test out HOKA running shoes but also enjoyable perks such as recovery drinks post-run and delightful souvenirs. All are welcome to join and kickstart this special tour full of enthusiasm and excitement.

The Venue: HOKA Shinsaibashi

Located just a five-minute walk from Shinsaibashi Station, the venue spans two stories. The first floor features a blend of the latest shoe collections and apparel, coupled with the HOKA BASE CAMP, radiating a modern blue-and-white aesthetic. The warm, earthy tones with wood elements create a comforting atmosphere for patrons to experience the essence of HOKA. The second floor is reserved for the HOKA RUN CLUB, which will serve as a dedicated area where both casual test runs and organized events can unfold.

Testing the Shoes: Recommendations

Among the many offerings, participants will have a chance to try out different models, such as:

• - CLIFTON 10: A lightweight and cushioned all-rounder, perfect for joggers and marathon runners alike. This shoe embodies a joyful running experience, making it ideal for those who have just begun their running journey.

• - BONDI 9: Known for its incredible cushioning, this model offers a soft landing for knees and hips. It suits beginners wishing to take things slow and steady during their runs.

(Note: Specific shoe models may not be selectable during the event.)

About HOKA

Founded in France in 2009, HOKA has gained significant recognition and now operates its development center in the United States. The innovative footwear, designed with inspiration from nature, offers an unparalleled cushioned experience that captivates a broad audience. HOKA is also fashionable enough for its devoted FUDGE girls. Notably, the company is set to expand with four new store openings across the country by 2025, starting with the HOKA Shinsaibashi.

Special Gifts for Participants

All participants will receive a running hat or visor, perfect for coping with the residual summer heat. Each accessory boasts a breathable mesh side panel and an adjustable bill, ensuring a comfortable fit during runs. Furthermore, attendees will receive a limited original pouch to commemorate the first event.

FUDGE Running Club

The FUDGE Running Club originally emerged from a group of coffee enthusiasts who ran together on weekends, subsequently drawing in novices inspired by marathon runners. This club, motivated by the idea of 'having a cup of coffee,' has instilled a relaxed running culture, inviting eager participants to join.

Every event centers on leisurely running, covering approximately 3km, followed by a delightful café break. With most members being running newcomers, there's a friendly and inclusive environment that encourages participation without needing specific gear. Participants can often make new friends through these enjoyable sessions.

Post-Run Delights

After the run, participants can look forward to refreshing beverages and snacks delivered from heys café, known for its chic atmosphere and connection to the community. Operating two locations in Osaka, the café has gained immense popularity among discerning coffee enthusiasts, promising a unique relief after the run with specialties like herb teas and rice flour sweets that support recovery.

Event Details

• - Date: September 23, 2025 (Note: The backup date is September 28)
• - Time: 8:00 AM to 10:00 AM (tentative)
• - Meeting Point: HOKA Shinsaibashi, Osaka
• - Participation Fee: 2000 yen (covers insurance, water, café drinks, and snacks)
• - Eligibility: Women only, approximately 25 spots available
• - Running Distance: Approximately 2.5 km for beginners

To join, sign up for FUDGE.jp as a premium member (free) before September 10, 2025. Don’t miss this fantastic opportunity to dive into the vibrant world of running with a supportive community!

Conclusion

The FUDGE magazine, launched in 2002, recently celebrated its 20th anniversary and continues to inspire stylish women with timeless basic styles. This upcoming running event reflects their commitment to fostering unique experiences while celebrating the joy of community and fitness. Join the excitement at HOKA Shinsaibashi as we step into a fantastic journey together!