Exploring the Reality of Turning Passion into Profession: A Report on the NewMe Event

On March 17, 2026, NewMe Inc., located in Shibuya, Tokyo, held a joint event with UNITED ARROWS' green label relaxing (GLR) entitled "Transforming Passion into Profession". The event took place in the newly relocated press room of United Arrows, showcasing the latest seasonal items and featuring three prominent guests from GLR.

Among the esteemed speakers were Ayumi Tanaka, the Brand Director of the Women’s Division, Shoko Bandō, Section Manager of Sales, and Ayaka Yamashita, a Sales Master from the Lumine Yokohama store. NewMe's CCO, Yuri Sasakawa, moderated the discussions, guiding conversations that delved into the realities of crafting, supporting, and delivering a brand.

Insights on Fashion and Essence of Workwear

The event kicked off with an introduction to the spring/summer 2026 (26SS) new collection, with a focus on how to style work attire for working women. The speakers examined trends while addressing participant inquiries about versatile clothing suitable for both work and leisure.

Tanaka highlighted the GLR's