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MIND GAMES Unveils KINGSIDE and QUEENSIDE in the "Perfumer Extraordinaire" Collection

In a bold expansion of its acclaimed "Perfumer Extraordinaire" collection, MIND GAMES, the innovative luxury fragrance house, has introduced two new captivating perfumes: KINGSIDE and QUEENSIDE. These new additions are designed not only to be fragrances but also to encapsulate a narrative steeped in strategy, empowerment, and elegance, reflecting their chess-inspired origin.

A New Phase in Fragrance Storytelling

Alex Shalbaf, Co-Founder of MIND GAMES, describes this launch as a pivotal point for the brand, indicating that both fragrances delve deeper into the world of olfactory storytelling. According to Shalbaf, "These fragrances push the boundaries of our olfactive storytelling and represent the next phase of our evolution—one that's more personal, more layered, and deeply intentional." He emphasizes that KINGSIDE and QUEENSIDE embody the interplay between power and vulnerability, strategy and instinct—qualities that resonate within the art of chess.

Fragrance Profiles

KINGSIDE

KINGSIDE is a composition that celebrates quiet authority and understated luxury. Crafted by Master Perfumer David Apel, this scent features a harmonious blend of creamy Pistachio, invigorating Cardamom, and zesty Grapefruit. The fragrance flourishes into a floral-spiced heart comprising Hazelnut Flower and Pink Peony Petals, culminating in a deep, magnetic dry down of Tonka Bean and Peru Balsam.

• - Top Notes: Creamy Pistachio, Cardamom, Grapefruit Zest
• - Middle Notes: Hazelnut Flower, Amber Rum, Pink Peony Petals
• - Base Notes: Tonka Bean, Almond Milk, Peru Balsam

Key Ingredients:

• - Tonka Bean: Treasured for its warm aroma, harvested from the Dipteryx Odorata tree in South America.
• - Peru Balsam: A resinous extract contributing richness and depth to this captivating scent.

QUEENSIDE

In contrast, QUEENSIDE emanates an aura of poised strength and sophistication. Perfumer Christelle Laprade opens this scent with sparkling Pear and Cassis layered over Lychee Leaves. The heart introduces soft floral notes of Lily of the Valley and Violet, leading to a defined base of Oakmoss, Musk, and Madagascar Patchouli.

• - Top Notes: Cassis, Lychee, Pear
• - Middle Notes: Geranium, Lily of the Valley, Violet
• - Base Notes: Patchouli, Oakmoss, Musk

Key Ingredients:

• - Cassis: A sophisticated blackcurrant essence, celebrated in French perfumery for its creamy elegance.
• - Geranium: Extracted from green leaves, bringing a crisp floral sharpness that enhances the background.

Exclusive Launch Details

Both fragrances are available in 100 mL Extrait de Parfum format for $475 each. Along with the purchase, customers will receive two concentrated ingredient extract vials (0.10 oz / 3 mL each), offering an immersive insight into the compositions. You can find KINGSIDE and QUEENSIDE at exclusive retailers such as Neiman Marcus and Bergdorf Goodman, as well as online at mindgamesfragrance.com.

About MIND GAMES

Founded in 2022 by Alex and Mariana Shalbaf, MIND GAMES began with a vision that intertwines the sophisticated art of fragrance with the intricate world of chess. Each fragrance serves as a strategic move, imbued with emotion and intent. The brand has since grown into a broad olfactory universe hosting three distinct fragrance lines and a home collection featuring luxury candles.

Accolades such as the "Packaging of the Year" from The Fragrance Foundation highlight MIND GAMES's commitment to excellence and innovation. The brand is available at renowned retailers including Saks Fifth Avenue, Selfridges, and Bloomingdale's in Dubai. For more information on MIND GAMES, visit mindgamesfragrance.com.

As MIND GAMES continues to redefine conventional perfumery through storytelling and craftsmanship, the introduction of KINGSIDE and QUEENSIDE marks an exciting new chapter in its aspirational narrative.