MUSEE Platinum Expands SHINE Truck's Operations to Fukuoka, Nagoya, and Osaka

MUSEE Platinum Expands SHINE Truck's Journey

MUSEE Platinum, a leader in beauty hair removal services, is about to heighten its visibility through the expansion of its new brand muse, SHINE. Starting from August 22, 2026, the innovative SHINE Truck will roll out across Fukuoka, Nagoya, and Osaka, marking a significant step in promoting their services beyond the Tokyo metropolitan area. Previously launched on July 17, 2026, this truck initially traversed key areas in Tokyo, sending a clear message: “Be cautious with high-priced contracts; opt for pay-per-session hair removal.”

This approach is designed to attract potential clients hesitant about the traditional upfront payments associated with beauty treatments. With the expansion, MUSEE aims to introduce its unique pay-per-session service model to residents in these new markets. Each truck is adorned with the vibrant visuals of the SHINE brand and will play its debut song, “Musee Sunshine,” providing a full sensory experience that blends music and visuals.

Message Behind the New Direction

The SHINE Truck's mantra captures the essence of MUSEE Platinum's mission: to make beauty treatments accessible and straightforward. By allowing clients to pay only for the services they need when they need them, MUSEE hopes to dispel the perception that beauty treatments require a significant financial commitment from the onset.

The slogan, “Be cautious with high-priced contracts; opt for pay-per-session hair removal,” reflects MUSEE Platinum’s ambition to create a user-friendly ecosystem for beauty treatments. They seek to familiarize people with beauty hair removal, making it feel less intimidating and more affordable.

SHINE Muse and Debut Song

The star of this promotion, the SHINE muse, enhances the visibility of the truck, which features captivating visuals across its exterior while broadcasting the track “Musee Sunshine.” This blend of audio and visual marketing aims to deliver MUSEE Platinum’s fresh perspective on beauty services directly in the streets, turning an ordinary truck into an engaging marketing platform. Individuals who spot the truck can enjoy this delightful combination, fostering a vibrant community interaction.

“#FindMUSEETruck” Campaign on Social Media

As part of their promotional strategy, MUSEE is launching the ongoing social media campaign “#FindMUSEETruck.” Participants are encouraged to photograph the SHINE Truck when they see it, sharing their captures with at least one of the hashtags: #FindMUSEETruck, #MUSEEPlatinum, or #MUSEE, across platforms like Instagram, X, and TikTok. Those entering the contest stand a chance to win popular MUSEE cosmetic products, like the famous milk lotion. Additionally, there will be a lucky draw for exclusive prizes, including MUSEE cosmetics, for attendees during the campaign period.

Anniversary Celebration

Additionally, the SHINE Truck will also feature promotions for MUSEE Platinum’s 24th Anniversary Festival, which showcases attractive plans such as a zero-yen full body hair removal service for first-time users, along with limited-time offers like full body hair removal for just one hundred yen. This is a celebration of MUSEE's dedication to making beauty services more accessible to a wider audience.

Upcoming Schedule for the SHINE Truck

Fukuoka Area: August 22 – 28, 2026
Nagoya Area: August 30 – September 5, 2026
Osaka Area: September 7 – 13, 2026

The specific routes and times may vary depending on traffic conditions, but the focus remains clear – to spread the message that beauty hair removal is now more accessible than ever.

Through the SHINE Truck and various promotional activities, MUSEE Platinum is committed to providing innovative beauty services and ensuring that “Beauty treatments are more approachable and accessible to everyone.”