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A Tasty Collaboration: Iwashita’s New Ginger and FamilyMart's Chicken Tsukune Skewers

FamilyMart is set to excite taste buds across Japan with its latest offering: the collaboration between Iwashita’s New Ginger and its famous Chicken Tsukune skewers. Starting April 21, 2026, this limited-edition treat will be available at roughly 16,400 FamilyMart locations nationwide, priced at ¥175 (tax included: ¥189). This exciting new menu item is the result of a dedicated effort to innovate and bring flavorful, high-quality snacks to consumers.

This is not the first time the convenience store chain has paired with Iwashita’s New Ginger. Previous endeavors have included successful items such as inari sushi and chicken nanban served with ginger tartar sauce. This collaboration merges the renowned Chicken Tsukune, which has held a steadfast position as the number one hot snack in the skewer category, with the refreshing and zesty flavor of Iwashita’s New Ginger.

The Chicken Tsukune skewers feature diced Iwashita’s New Ginger mixed into the seasoned chicken meat. This brings a delightful tanginess that complements the savory essence of the chicken. The contrast between the tender texture of the tsukune and the crisp bite of the ginger adds a refreshing twist that will definitely stimulate customers' appetites.

Product Details

• - Product Name: Chicken Tsukune Skewers with Iwashita's New Ginger
• - Price: ¥175 (tax included: ¥189)
• - Release Date: April 21, 2026
• - Available At: FamilyMart locations across Japan
• - Overview: Combining the zesty flavor of Iwashita’s New Ginger with the delicious essence of chicken, these skewers offer an addictive taste experience that is sure to satisfy.

[Note: The image is for illustrative purposes only. Availability may vary by store.]

FamilyMart, whose slogan translates to ‘With You, FamilyMart’, continues its mission to connect with customers at a personal level, aspiring to become an indispensable presence in communities by enhancing convenience and support for families.

About Iwashita's New Ginger

Iwashita's New Ginger has a rich history that dates back to 1978 when then-president Kunio Iwashita was inspired by the flavors of fresh ginger enjoyed during a visit to Taiwan. This led to a mission to introduce this delicious product to Japanese dining tables. After numerous trials, Iwashita successfully established a cold chain system in 1987, revolutionizing the processing of ginger. By focusing on freshness and utilizing low-salt and low-temperature methods, they crafted a unique product that preserves the natural flavors and qualities of the ginger. The name 'Iwashita’s New Ginger' signifies both the use of young ginger and a commitment to introducing an entirely new type of pickled ginger to the market.

The Inspiration Behind 'The Ultimate Challenge'

As FamilyMart approaches its 45th anniversary in September 2026, it reflects on its commitment to meeting the needs of customers in an ever-changing environment. The company aims to evolve beyond the typical convenience store model and has adopted the slogan ‘Creating Your Best Experiences Through The Ultimate Challenge.’ These aspirations focus on eight key areas: delicious food, beneficial deals, fun and excitement, discoverable gems, innovation, environmental consciousness, a great workplace, and community connection, all spearheading the most significant challenges in FamilyMart's history.

For more details, visit: FamilyMart’s 45th Anniversary Special Website