Discovering Ordinary Joys: Dessin's New Web Content Featuring Inspiring Lives

Journey into the Extraordinary Ordinary with Dessin

In the world of fast fashion where trends can shift overnight, Dessin, a lifestyle store under the umbrella of Fields International, reminds us that sometimes the most extraordinary experiences come from our everyday lives. Starting October 3rd, the brand is launching the second installment of its web series titled "Discovering Ordinary Joys #02" on its official website. This unique content series focuses on individuals embodying the brand's philosophy that ordinary days can be special.

Dessin has established itself across Japan, available in department stores, station buildings, and shopping centers, offering a wide selection of products ranging from women's, men's, and kids' apparel to lifestyle goods. Since its inception, Dessin has held close the belief encapsulated by the phrase "Extraordinary Ordinary.” Their product line balances simple design with high-quality materials, creating pieces that not only last long but also seamlessly integrate into our daily lives, adding a touch of specialness to common routines.

The theme for the upcoming Autumn & Winter collection in 2025 is "Extraordinary Ordinary Days", which reflects the essence of everyday beauty. This collection aims to celebrate the ordinary yet special moments in life by sharing the stories of three families leading lifestyles that resonate with this theme through its web content that will be released in three installments from September to November.

The second installment, featuring the Kobayashi couple, will be available starting on October 3rd. The story highlights their unique life journey that spans both Japan and France. Mr. Ryo, a former professional squash player turned natural wine importer, and his wife, Ms. Kayanano, a talented florist, offer readers insights into their lives and the values they've embraced. Their narrative will delve into their five years spent in France, reflecting on the richness of that experience, what it taught them about living well, and their aspirations for the future—a perfect embodiment of what it means to enjoy "extraordinary ordinary days."

In their interview after the photoshoot, the Kobayashi family shared their reflections on returning to Japan and the joys of a new life in Tokyo. They expressed how this experience has reminded them of their core values, emphasizing the importance of living authentically and comfortably. With the soft and effortless style of Dessin’s clothing, they feel perfectly aligned with their vision of everyday happiness.

Dessin’s initiative goes beyond just showcasing their products; it’s an invitation to viewers to connect with the notion that every day holds potential for extraordinary moments, provided we choose to embrace them.

If you're intrigued by the Kobayashi family's journey toward achieving a harmonious balance in their lives, you won't want to miss this latest episode of "Discovering Ordinary Joys". The third installment of this inspiring series is set to release on November 7th, so stay tuned for more insights into the beautiful essence of everyday life!

To catch the latest content and more about Dessin, visit Dessin's Official Site. For updates and products, check out their Instagram.

Brand Concept

Dessin draws inspiration from the breezy and enriching lifestyle of the Hamptons on Long Island, USA, delivering a clean and comfortable casual style that resonates with today's demands.