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TELUS Digital Showcases AI Innovations at MWC 2026

As the telecommunications industry looks to break free from experimental phases of AI implementation, TELUS Digital steps up with significant developments in AI-driven customer experience and network optimization. During the Mobile World Congress (MWC) 2026, scheduled for March in Barcelona, TELUS Digital aims to demonstrate how telecom companies can effectively turn AI pilot projects into full-scale operations that offer genuine business benefits.

Challenges Faced by Telecom Providers

For years, telecom operators have struggled to realize returns on their AI investments. A recent report by NVIDIA highlighted that 44% of telecom operators focus their AI efforts on enhancing customer experience (CX), while 40% are concerned with network planning and operations. Despite these priorities, many communications service providers (CSPs) find themselves in a state of 'Pilot Purgatory,' lacking the means to transition from successful pilot projects to production systems that drive measurable results.

In 2025 alone, TELUS Digital processed a staggering 2 trillion tokens using its Fuel iX generative AI engine across numerous AI models. This impressive achievement marks a significant shift toward enterprise-scale AI deployment in the telecommunications sector. During a 90-minute presentation at MWC 2026, TELUS Digital will unveil the operational strategies that made this scale possible, thereby offering guidance to other telecom firms eager to follow suit.

The Key to AI Success: Scalability and Practical Applications

"In the realm of AI, tokens are the currency of experience," explained Bret Kinsella, General Manager and Senior Vice President of Fuel iX at TELUS Digital. He added, "Processing over 2 trillion tokens in 2025 illustrates how we have transitioned from mere experimentation to impactful AI solutions for global clients and our own operations. Our session at MWC will showcase real examples showing the pathway for telecom providers to move from AI trials to substantial business outcomes."

With a focus on over 20 real-world applications, TELUS Digital will offer live demonstrations and discussions incorporating insights from industry peers such as NVIDIA and F3 Networks. The presentation promises engaging content designed to help telecom firms escape the limitations of AI trials and leverage intelligent infrastructure and automated solutions effectively.

Innovative Solutions on Display

At MWC 2026, TELUS Digital's booth will be set up in Hall 6 #E7, where attendees can dive into hands-on demonstrations of AI solutions that have been tested in live scenarios. Key offerings include:

• - Fuel iX Agent Trainer: An AI-driven simulation tool that enhances the onboarding process for customer service agents, reducing both ramp-up time and costs.
• - Fuel iX Fortify: This award-winning application facilitates automated testing for AI safety and security, streamlining validation processes, and enhancing detection rates of vulnerabilities.
• - Network Design Services: Focused on AI-driven network optimization, these services aim to modernize legacy telecom infrastructures, making them agile and cloud-native.

Building Connections at MWC

For global operators, engagement at MWC represents a practical opportunity to convert the potential of AI into reality. TELUS Digital invites attendees to set up meetings with their leaders and product experts, including Bret Kinsella, to discuss the latest AI and CX advancements in telecommunications. Additionally, the company will host a networking event on March 2nd, fostering connections between clients and partners in an informal setting.

About TELUS Digital

As a fully owned subsidiary of TELUS Corporation, TELUS Digital is at the forefront of customer and employee experience transformation. The firm merges cutting-edge digital solutions with a deep understanding of the telecommunications landscape, aided by a legacy of over 20 years in the industry. Its mission is to craft valuable, future-focused transformations that propel businesses into the new era of digital interaction. Leveraging AI and innovative technology, TELUS Digital endeavors to enhance customer experiences and drive sustainable growth while considering the broader impact of its technologies on communities.

For more information on TELUS Digital and AI solutions, visit telusdigital.com.