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Exciting Milestone: Wellness® Old Mother Hubbard® and Milk Bar® Collaboration

This year marks a remarkable achievement for Wellness Pet Company, as the esteemed Wellness® Old Mother Hubbard® brand celebrates its centennial. To honor this significant milestone, the brand has collaborated with the renowned dessert shop, Milk Bar®, creating a special limited-edition dog treat that promises to bring joy to dogs and their owners alike.

The new treat, named the Wellness® Old Mother Hubbard® Milk Bar® P'Nutty® B-Day Party, is designed specifically for pets and captures the essence of celebration. As both brands unite their unique strengths, they introduce an innovative canine biscuit that is baked to perfection. This exclusive biscuit is made with real peanut butter and is delicately topped with safe-for-dogs vanilla yogurt icing. It truly represents the joyful spirit of both brands—bringing a nostalgic touch of fun and high-quality ingredients to treat time.

Greg Kean, Global Senior Vice President of Innovation and Nutrition at Wellness Pet, expressed his excitement: "For 100 years, Wellness Old Mother Hubbard has been a trusted name in treating dogs with simple recipes baked with love. Today, we wanted to commemorate this incredible milestone by creating something special, honoring our legacy while also introducing joyful moments for pet parents everywhere. Collaborating with Milk Bar allows us to add a playful twist onto our traditional treat offerings."

Milk Bar, established by the award-winning pastry chef Christina Tosi, is famous for reinventing ordinary desserts into delightful experiences. In her own words, Tosi shared, "I've always believed that dogs are family, and creating something unique just for them is incredibly meaningful. Birthdays hold a special significance in our lives, so partnering with Old Mother Hubbard to celebrate their 100th anniversary was particularly heartfelt. We are channeling the joy we create in our desserts into moments especially for the pets we love."

Available for a limited time, the P'Nutty B-Day Party treat encourages pet owners to celebrate their dogs' special occasions as well as those everyday moments that bring happiness into their lives. This limited-edition treat not only delivers on the well-loved, simple, oven-baked goodness that Wellness Old Mother Hubbard is known for, but also adds a fun celebratory feel—encouraging pet owners to indulge in their furry friend’s delight.

The collaboration aims to remind pet owners of the importance of celebrating life's beautiful moments, whether it be a birthday, adoption anniversary, or just a casual day of joyful companionship. As the treat becomes a new breakfast tradition, pet parents can share in the fun by creating memories around their pet’s enjoyment.

To learn more about the exciting anniversary celebration and to find the P'Nutty B-Day Party treats, visit Wellness Pet Food Official Website.

About Wellness Pet Company
Wellness Pet Company is dedicated to fostering a healthy relationship between pets and the next generation of pet parents through premium nutrition. The organization emphasizes ethical sourcing and careful preparation of their pet food and treats. Their mission is to enhance human experiences and promote meaningful connections between people and their pets.

About Milk Bar®
Founded in 2008, Milk Bar is celebrated for its innovative approach to classic desserts. Christina Tosi's vision transformed it into a beloved brand, with locations in major cities and a robust online presence. The brand's commitment to joy in baking is reflected in each unique treat, making special occasions even more memorable, not just for humans but for their beloved pets as well.