#Japan #Tokyo #Mila-bo #mila-e #BabyTech

Mila-bo's Recognition at BabyTech Awards 2025-26

Mila-bo, based in Chiyoda, Tokyo, is pleased to announce that its digital services for municipalities and maternal and child health, known as "mila-e," has been awarded the prestigious BabyTech(R) Awards 2025-26. This recognition highlights Mila-bo's commitment to providing high-quality, impactful services tailored to the needs of parents, local governments, and healthcare institutions.

Since its founding in 2013, Mila-bo has innovated a diverse range of services that cater to the evolving needs of families. These include a maternal health record application, digital pre-assessment forms for infant vaccinations, online consultation booking services, and digital coupons for postpartum care. These services, collectively known as "mila-e," are currently implemented in over 300 municipalities across Japan, contributing significantly to the landscape of childcare support.

The BabyTech Awards are among the largest domestic awards dedicated to childcare-related ICT products and services. This prestigious acknowledgement reflects the excellence and effectiveness of Mila-bo's offerings in utilizing ICT/IoT technologies to support aspects of pregnancy, childbirth, and parenting.

A Comprehensive Support Network

Through the mila-e platform, Mila-bo aims to provide seamless support from pregnancy through parenting. The company is dedicated to listening to feedback from parents and those involved in childcare, ensuring that their services positively impact community development and make parenting easier and more enjoyable.

What is BabyTech?

BabyTech refers to products and services that leverage advanced technology, including smartphone applications and IoT devices, to support pregnancy, childbirth, and parenting. These innovative solutions play a crucial role in easing the burdens of childcare and creating safer environments for raising children.

The BabyTech Awards seek to raise awareness of the BabyTech market and promote exceptional products and services, recognizing those that stand out. This year, Mila-bo has joined the ranks of innovative companies leading the field in childcare technology and solutions.

Key Services under mila-e

Mila-bo has developed several digital services that have garnered appreciation from local governments and parents alike:

• - mila-e Certification: This public service authentication system significantly simplifies the electronic application process by minimizing information input requirements, making it user-friendly and efficient.

• - mila-e Application: A DX service for local municipalities, allowing users to complete multiple procedures in one go, such as submitting birth reports. The combination with "mila-e Coupons" enhances postpartum care initiatives.

• - mila-e Reservations: This digital service enables online scheduling and registration for consultations, events, and classes through the maternal health application, enhancing accessibility and convenience.

• - Digital Pre-assessment for Infant Vaccinations: This service fosters collaboration between local governments, healthcare institutions, and parents, improving vaccination efficiency and safety.

• - Digital Questionnaire for Infant Health Checks: This allows for continuous record management, supporting both individual and group health checks for infants.

• - mila-e Maternal Health App: Combining maternal health management with childcare support, the app sends notifications from local governments and includes an AI-powered vaccination scheduler.

• - Digital Coupons: This service watches over the issuance and utilization of digital coupons, enhancing postpartum care services with real-time tracking.

Mila-bo strives to create a future where technology and healthcare unite to assist every parent in their journey. The recent acknowledgment at the BabyTech Awards serves as a testament to their relentless efforts to innovate and adapt to the needs of society. Moving ahead, Mila-bo is committed to continuing to listen to the voices of parents and caregivers, ensuring they remain an integral part of the community's growth and development.

About Mila-bo

Founded in December 2013, Mila-bo derives its name from "Mirai" (meaning future) combined with "labo" (short for laboratory), emphasizing its mission to create a future that does not yet exist and contribute to society. The company also plays a significant role in supporting the digital transformation of approximately 400 local governments. In December 2022, Mila-bo established a joint venture with Gakken, introducing the "hugmo" childcare cloud service. Additionally, in February 2023, the establishment of the "Child DX Promotion Association" involved Mila-bo's representatives, signifying its ongoing commitment to childcare advancements in Japan.