Perfect Corporation, known for its commitment to beautifying consumers' lives, has partnered with Saisengen Pharmaceutical to introduce AI skin analysis technology into their skincare brand, Domohorn Wrinkle. This collaboration aims to enhance the skin assessment service, 'Suhada Bi Check,' available through Saisengen's official LINE account. The 'Suhada Bi Check' service utilizes advanced personalization to provide tailored information to each customer and seamlessly integrates with professional support.
The rise of online interactions posed challenges for Saisengen, which has been committed to customer engagement through personalized conversations over the phone for nearly 50 years. The difficulty in accurately assessing customers' skin conditions through screens became a prominent concern. Traditional web surveys, with their reliance on subjective responses, also hindered immediate and objective feedback.
To overcome these challenges, Saisengen launched the 'Suhada Bi Check' as a new contact point, allowing users to easily assess their skin condition. Utilizing Perfect Corporation's cutting-edge AI analysis technology, the service connects web-based data collection with individual consultations via chat or phone, effectively combining digital and human experiences.
The impact of this implementation has been substantial. The quantification of skin conditions enables optimal timing for consultations with experts and offers a highly personalized experience. By leveraging LINE, a platform embraced by consumers, the initiative not only promotes new purchases but also fosters ongoing customer relationships.
Results have shown that the initial purchase rate for users of the 'Suhada Bi Check' has more than doubled compared to those who haven't utilized the service. This objective numerical assessment has spurred purchasing decisions, illustrating the effectiveness of combining technology with customer service.
Moreover, user numbers have surged over a year, tripling from approximately 4,500 monthly users in November 2024 to over 14,257 by January 2026, thanks to improved timing for skincare information distribution based on data-driven strategies.
Financially, it has contributed significantly to sales, leading to several hundred million yen in revenue within just a year of execution, thanks to various initiatives combining chat and phone support.
Enhancing customer engagement is another notable success. As of January 2026, nearly 60% of users were existing members, showing a robust trend in repeated utilization. The service also serves as a catalyst for reactivating dormant customers who had not made purchases for an extended period.
In reinforcing brand trust, the combination of AI-driven insights and professional staff responses has strengthened the bond with customers, paving the way for long-lasting relationships.
As for the service specifics, the 'Suhada Bi Check' uses AI diagnostics via Saisengen's LINE account, acting as a bridge between web-based information and direct consultation. By simply taking a photo using a smartphone or tablet, users can receive instant skin condition assessments, including 15 different skin concerns and types, measured in just seconds. This AI technology is validated by dermatological research and accurately recognizes users' skin irrespective of type, age, or ethnicity.
In essence, Perfect Corporation’s AI skin diagnosis service merges digital convenience with human quality, fulfilling customer needs more effectively than ever before. Founded in 2015, Perfect Corporation aims to enhance the beauty of consumers' lifestyles through AI skin analysis, virtual try-ons, and personalized services. Operating globally, it serves over 700 brands and propagates technological advancements that support sustainable practices in the beauty industry, significantly reducing plastic usage and CO2 emissions. This commitment to sustainability is further showcased through their efforts to make beauty more accessible while contributing positively to society.
For further details on the AI skin diagnostics or to explore more about Perfect Corporation's initiatives, visit their official website.