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illycaffè at Frieze Los Angeles: Art Meets Human Rights

This year, illycaffè shines at Frieze Los Angeles as it unveils its latest illy Art Collection, designed by a remarkable ensemble of artists including Simone Fattal, Shirin Neshat, Monica Bonvicini, and Binta Diaw. This collection is particularly significant as it champions human rights, weaving together diverse cultural narratives through the unique medium of coffee cups.

A Celebration of Diversity and Art

At Frieze Los Angeles, a preeminent contemporary art fair, illycaffè continues its tradition of collaboration, this time as the official global coffee partner. The sixth edition of this vibrant showcase serves as a perfect platform for illycaffè to introduce this distinguished collection to the American audience for the very first time. Each artist has leveraged the illy cup as a canvas to express pivotal cultural and social issues that resonate deeply within their communities, shedding light on the perspectives of women from varying backgrounds.

The works of Simone Fattal from Syria, Shirin Neshat from Iran, Monica Bonvicini from Italy, and Binta Diaw, who traces her roots to Senegal while residing in Milan, form a compelling narrative that invites viewers to reflect on pressing societal themes. The stories encapsulated in each cup transcend geographical boundaries, creating a universal dialogue around shared human values.

Bridging Art and Coffee

illycaffè takes great pride in promoting human rights through its business ethos, reinforcing this commitment during such an impactful event. Cristina Scocchia, the CEO of illycaffè, remarked, “To be present at Frieze Los Angeles means celebrating the bond between art and coffee. At a time when the Los Angeles community is grappling with the aftermath of devastating wildfires, our mission gains even greater relevance.” illycaffè believes in the transformative power of art to connect individuals and communities, utilizing it as a platform for awareness and inspiration.

This year’s showcasing doesn’t just exist within the gallery space; the illycaffè area, strategically situated near the entrance, merges the elegance of art with the rich flavor of their meticulously cultivated coffee. Visitors, artists, and exhibitors are invited to savor the unique blends made from the top 1% of Arabica beans while soaking in the artistic ambiance.

Availability of the Collection

The illy Art Collection will be available for purchase in sets of two and four cups, designed for both espresso and cappuccino aficionados. Interested customers can find these exclusive pieces in bookstores, on the illy online store, and across various retail platforms.

Founded in 1933 in Trieste, illycaffè has a rich heritage and has consistently strived to deliver exceptional coffee to its global clientele. The company boasts a unique blend comprised of nine distinct Arabica varieties, renowned for their exceptional quality. Over 8 million cups of illy coffee are enjoyed daily across more than 140 countries, demonstrating the brand’s international appeal.

Commitment to Sustainability and Art

illycaffè is not only committed to coffee excellence but also emphasizes sustainability throughout its operations. In 2019, the company adopted the status of a Benefit Company, further enhancing its commitment to social and environmental responsibility. Moreover, becoming the first Italian coffee brand to earn the international B Corp certification showcases its dedication to producing high-quality coffee while fostering a sustainable future.

The company’s artistic endeavors are equally impressive, having collaborated with over 130 international artists for its illy Art Collection, continually aiming to integrate beauty into its offerings—be it through coffee cups or coffee machines designed by esteemed designers. The Università del Caffè, established by illycaffè, has been pivotal in educating producers and coffee lovers across 23 countries on quality and sustainability.

In conclusion, illycaffè’s presence at Frieze Los Angeles does more than highlight a new artistic collection; it represents a profound commitment to human rights, cultural dialogue, and sustainable practices, all while delivering unparalleled coffee quality that resonates with audiences globally.