#Japan #Suzu #CAMPFIRE #Pasona JOB HUB #C to H

Introduction of 'Co-Creation x OKUNOTO'

On July 1, 2026, a collaborative initiative named 'Co-Creation x OKUNOTO' was launched, involving Pasona JOB HUB, CAMPFIRE, and C to H. This platform aims to support those aspiring to establish businesses in the Oku-Noto region of Ishikawa Prefecture, severely impacted by the Noto Peninsula earthquake. The initiative is designed to create new opportunities for challengers looking to rebuild and innovate in the wake of adversity.

The Need for Support in Oku-Noto

The recent natural disaster has accelerated population decline in the four cities and towns of Oku-Noto (Wajima, Suzu, Noto, and Anamizu) by approximately 14% over two years. With the youth moving away, there is a significant shortage of business operators in sectors such as food, accommodation, and tourism. This situation requires new collaborations that can attract both internal and external stakeholders to develop the region's potential.

Project Goals and Details

Pasona JOB HUB has been connecting regional companies with urban professionals through various projects, including 'JOB HUB LOCAL.' In the Oku-Noto region, they have been actively involved in tourism recovery projects with local municipalities. The 'Co-Creation x OKUNOTO' platform facilitates crowdfunding opportunities with CAMPFIRE, while C to H oversees the operational support for challengers, including managing a unique food service initiative.

The project will not only aid in business establishment but will also seek to attract digital nomads and bolster tourism content in the area. The local population can expect to see a revitalization of opportunities, fostering both local talent and support networks for new business ideas.

The 'Oku-Noto Satellite Kitchen'

One of the standout features of this initiative is the 'Oku-Noto Satellite Kitchen.' This concept involves setting up trailer-house-style dining spaces in the commercial area of Suzu City. It allows aspiring restaurateurs to test their concepts without significant initial investment, effectively lowering the barrier to entry into the food and hospitality sector. This initiative underscores the commitment to creating an environment that encourages culinary innovation.

Application Process for Challengers

• - Start date: July 1, 2026
• - Eligibility: Open to anyone wishing to establish a food business in the Oku-Noto region.
• - Operations: Daily rotating food service space for applicants, providing a unique platform to showcase their offerings.

- Scheduled announcements for participating businesses to be made by early August with operations starting in September.

Conclusion

Through 'Co-Creation x OKUNOTO,' Pasona JOB HUB seeks to create diverse opportunities for individuals from both inside and outside the region. It aims to contribute to the revival and sustainable development of the disaster-affected area while empowering local entrepreneurs and promoting collaboration in business ventures.

For more information, please visit Co-Creation x OKUNOTO or contact Pasona JOB HUB's Social Innovation Department.