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Addressing Disaster Preparedness with Shufunotomo and CCCMKHD

In a proactive effort to promote disaster preparedness among women aged 50 to 80, two leading companies in Japan, Shufunotomo Co., Ltd. and CCCMK Holdings Inc., have come together to launch a campaign aimed at addressing the challenges revealed in a recent survey. The critical findings from this study highlight a concerning trend: nearly 40% of the surveyed individuals do not have basic disaster supplies at their disposal. Alarmingly, while 94% of this demographic acknowledges the importance of such supplies, many express uncertainty about what items are necessary or delay preparations due to various obstacles.

The Campaign's Goals and Features

This unique campaign is set to culminate on September 1, 2025, coinciding with Japan's Disaster Prevention Day. Shufunotomo will feature a dedicated article in their monthly magazine, "Yuyuu," which will elaborate on different aspects of disaster preparedness. The campaign not only aims to inform but also provides an opportunity for readers to purchase essential goods at a 10% discount through the Yuyuu online store. This dual approach of providing both information and shopping incentives is designed to encourage participants to prepare effectively and confidently.

Insights from the Disaster Preparedness Survey

The survey, conducted using the V-Questionnaire, gathered feedback from women aged 50 to 89 across Japan from August 1 to 7, 2025, obtaining 500 valid responses. Key insights include:

• - A significant number of respondents lack awareness of which items to include in their disaster preparedness kits.
• - Many individuals admit to postponing their preparations for various reasons, including busy lifestyles and overwhelming choices.

In response to these challenges, the campaign provides crucial information from disaster preparedness experts, illustrating essential items through easily digestible content. Readers can expect illustrated guides outlining effective strategies and tips on how to prepare for emergency situations. The aim is to demystify the process and motivate women to take action without feeling intimidated.

Special Features in the Yuyuu Magazine

The upcoming special feature in "Yuyuu" will not only cover expert advice but also present a roundtable discussion held by readers who share their personal experiences and insights regarding disaster supplies. Readers' voices—from anxieties to innovative solutions—will reflect real-world perspectives on the topic, enriching the content with relatable narratives.

Discounts and Exclusive Offers

As part of the campaign, a special 10% discount coupon will be available for readers who engage with the disaster preparedness feature in "Yuyuu." This coupon can be utilized at the Yuyuu online store, "Yuyuu Shoten (Tomo no Te)," to purchase popular items such as portable emergency kits, foldable helmets, portable toilets, and wearable sleeping bags. These products have been curated based on consumer feedback to address common pain points, making disaster preparedness more accessible and convenient.

Campaign Duration: August 15, 2025 - September 30, 2025
Campaign URL: Visit the special campaign page

Conclusion: Empowering Women for a Safer Future

Both Shufunotomo and CCCMKHD are dedicated to empowering women to lead safer lives through informed preparation. By creating valuable resources and support structures, the organizations strive to ensure that individuals within this demographic can navigate potential crises with confidence and readiness. As we approach Disaster Prevention Day, this campaign serves as a crucial reminder of the importance of preparedness, encouraging women everywhere to take decisive actions in safeguarding their families and communities.