Rokt Acquires Canal: A Game Changer for Ecommerce Revenue Streams

Rokt's Strategic Acquisition of Canal

In a major move to enhance its ecommerce capabilities, Rokt, a renowned leader in the field, has announced the acquisition of Canal. This strategic alliance is poised to transform the way retailers engage with customers during the critical Transaction Moment, unlocking new revenue streams for businesses.

The Power of the Rokt Catalog

Rokt's acquisition of Canal is designed to offer its ecommerce partners access to a wide range of third-party inventory from prestigious direct-to-consumer (DTC) brands, enabling them to expand their product offerings without dealing with the complexities of production and logistics. The newly developed Rokt Catalog will present a variety of relevant offers to consumers at the moment of transaction, thereby enhancing their shopping experience.

Bruce Buchanan, CEO of Rokt, articulated the significance of this acquisition, stating, "This acquisition not only expands our products and the Rokt Network, it redefines the advantage we provide to our ecommerce partners." By combining Canal's extensive catalog with Rokt's advanced Rokt Brain AI technology, the company aims to refine relevance in the consumer shopping journey.

Enhancing the Customer Experience with Better Offers

The Rokt Catalog is designed to be an integral part of Rokt's existing products, such as Pay+, Aftersell, and Thanks. This integration will not only enhance the customer experience but also foster higher revenue during transactions. With Canal's expansive network, which includes 1,900 leading retailers and DTC brands like Macy's, SHEIN, and Uncommon Goods, Rokt can ensure that brands present their products in an engaging and contextually relevant manner.

Bennett Carroccio, co-founder of Canal, emphasized the shared vision between the two companies as they embark on this partnership. He mentioned, "Joining forces with Rokt allows us to build on that mission and redefine how retailers approach the customer experience. We couldn't be more excited to bring Rokt's technology to Canal's partners."

A Future Focused on Distributed Commerce

As Rokt continues to build momentum in the ecommerce sector, the company is not just looking at short-term gains. The acquisition of Canal complements their recent successes, including an impressive 40% revenue growth year-on-year, reaching $600 million in 2024. This acquisition is expected to power over 7.5 billion transactions across thousands of ecommerce platforms, creating a harmonious experience for customers while allowing merchants to have control over the displayed offers.

Rokt plans to transition Canal's existing product and branding into the Rokt Catalog, further solidifying its commitment to delivering unmatched ecommerce experiences. By leveraging the combined strengths of both companies, Rokt is setting the stage for a new era in ecommerce, where brands can effectively connect with customers in ways that are meaningful and lucrative.

Conclusion

The acquisition of Canal marks a pivotal moment in Rokt's journey as they expand their capabilities within the ecommerce landscape. Harnessing the power of AI and a robust catalog of curated products, Rokt is positioning itself to redefine ecommerce, making significant strides toward a future where brands can thrive through innovative, contextually relevant customer experiences. As the company moves forward, both Rokt and Canal’s leading teams are poised to make a lasting impact in the world of distributed commerce.