FAB Group Emerges as New Culinary and Lifestyle Powerhouse in the Middle East

FAB Group Launches: A New Era in Culinary and Lifestyle Experiences

On August 19, 2025, the FAB Group was officially launched, marking a significant milestone in the culinary and lifestyle sectors of the Middle East. Spearheaded by DEAL Holdings, a prominent investment and development company headquartered in the UAE, FAB Group aims to revolutionize the region's hospitality scene by introducing innovative dining and brand experiences.

Elevating the Hospitality Landscape

FAB Group is not just another player in the bustling Middle Eastern hospitality market; it intends to be a pioneer. Their strategy is grounded in a unique blend of local insights and a forward-thinking approach, aiming to deliver exceptional culinary experiences that resonate with both residents and visitors. This ambitious venture promises to spotlight popular boutique brands featuring culinary talents from the UK and Europe, celebrated for their Michelin-star acclaim.

In the first five years, the FAB Group plans to establish a minimum of 25 new locations within the UAE and additional notable outlets in cities like Riyadh, Jeddah, Doha, and along the Red Sea coastline. This expansion underlines FAB Group's commitment to enhancing the Middle East's reputation as a global culinary hub.

Job Creation and Economic Impact

The launch of the FAB Group is poised to create a substantial number of job opportunities for the local community. With approximately 800 jobs anticipated in the UAE alone, the venture is well-positioned to support the hospitality sector, which is continuously evolving in response to global culinary trends and consumer behaviors. This not only signifies growth for the group but also a positive trajectory for the UAE’s economy.

Ambitions for Innovation

Andrew Cullen, the Regional Food and Beverage Director for FAB Group, expressed excitement about the upcoming announcement of several exciting new projects. His vision is clear: to redefine the way the Middle East is perceived in the food and beverage industry, both regionally and globally. The FAB Group aims to build on the existing reputation of the area as a leader in hospitality and bring innovative concepts that could potentially define future dining experiences.

A Commitment to Quality and Heritage

With a profound commitment to supporting local talent and incorporating regional flavors and traditions, the FAB Group emphasizes creating immersive culinary experiences that go beyond just dining—a philosophy that aligns perfectly with the shifting landscape of consumer expectations in the hospitality sector. The portfolio will encompass fine dining, contemporary cuisine, café culture, nightlife, wellness concepts, and collaborations with luxury brands.

Looking Ahead

As the FAB Group prepares to unveil its flagship projects in the coming months, the hospitality landscape in the Middle East is bracing for a transformative shift. DEAL Holdings’ CEO, Abdalla Al'Mheiri, expressed enthusiasm about the introduction of FAB Group to the market, emphasizing the significant growth potential within the region's thriving hospitality sector.

“We are fully committed to strategic investments that enable the brand to evolve,” he stated, underlining a clear vision for sustained growth and impact.

The unveiling of FAB Group represents not just a new venture but a fresh perspective on what the future holds for hospitality and culinary arts in the MENA region. As excitement builds around upcoming announcements and developments, the FAB Group is poised to make waves that will resonate in the culinary landscape of the MENA for years to come.