Nulo Sets Out to Discover America's Best Pet Athletes in Summer Games
Nulo, a premium pet food brand, has officially announced the launch of the Nulo Summer Games, as presented by Petco, a nationwide competition designed to celebrate the athleticism and personalities of pets across America. This exciting event encourages pet parents to participate by submitting videos or photos of their furry companions showcasing their athletic skills until August 26. The competition aims to highlight the vibrant energy and competitive spirit found in dogs and cats, giving them an opportunity to gain recognition as star athletes.
Pet owners can enter the contest by following @nulopetfood and @petco on Instagram. They just need to post a video or photo of their pet in action, tagging both accounts and including the hashtag #Nulo_Contest in the caption. With entries evaluated based on their creativity, talent, and entertainment value, this competition offers a chance for pets to shine in the spotlight and potentially win their own endorsement contract as a pet athlete.
Notable Team Nulo Gold Medalists, including Olympic gold medalist Ryan Crouser, along with Regan Smith and Jessica Long, will be part of the judging panel for the Nulo Summer Games. They will review submissions based on talent, entertainment value, and quality, thereby encouraging pet owners to showcase not only their pets' athletic abilities but also their unique personalities. To add to the excitement, winners will receive personalized congratulatory videos from these esteemed athletes.
The six winning pets, three dogs and three cats, will be awarded Gold, Silver, or Bronze medals. Each gold medalist will feature in a Nulo advertising campaign and receive an endorsement contract that includes a year’s supply of Nulo food, a personalized video from a Team Nulo athlete, custom trading pins featuring their pet, and more. Silver and Bronze medalists will also take home joining contracts, which include significant prizes such as pet food packages and branded merchandise.
"At Nulo, we’ve always believed that every pet has an inner athlete waiting to come out. The Nulo Summer Games is a fun and impactful event highlighting the remarkable qualities of dogs and cats that inspire us daily," shared Michael Landa, CEO of Nulo. The event not only celebrates pets' vitality but also draws attention to how high-quality nutrition contributes to their overall performance and wellbeing.
This campaign will see visibility in thousands of Petco locations across the country. Special promotions will include a discount of 20% on Nulo products for purchases over $26 during the competition period. The celebration of winners will occur once the contest concludes, featuring announcements through Nulo's channels to ensure a grand recognition of the winning pets.
In collaboration with Petco, Nulo's initiative exemplifies a commitment to empowering the athletic performance of pets through nutritious food while embracing the joy they bring to our lives. The full details and official rules of the Nulo Summer Games can be found on their website. For all the latest updates and to follow Team Nulo, visit their social media pages for more fun and engaging content. With an initiative like this, Nulo continues to inspire pet lovers across the nation, spotlighting the remarkable bond between pets and their owners.