Ploom's EVO: Four New Flavors to Elevate Your Experience
Introduction
Japanese tobacco company JT is expanding its renowned Ploom EVO line with the introduction of four unique flavors. Starting January 22, 2026, consumers will have the opportunity to enjoy
EVO Green Mint and
EVO Cocoa Mint Crystal. Following that, on February 3,
EVO Tropical Lime and
EVO Sakura Regular will also be available. These flavors are set to excite existing Ploom fans while attracting new customers looking for diverse options in heated tobacco products.
The EVO Brand
EVO represents JT's premium brand of heated tobacco sticks, designed exclusively for the Ploom line. Born out of an innovative focus on flavor, these sticks incorporate premium tobacco leaves and have undergone over 100,000 tastings to ensure quality. The result is a collection of products that prioritize user satisfaction and enjoyment.
All packaging is crafted in Switzerland and showcases a sleek design, reflecting both elegance and attention to detail. The new EVO sticks exemplify a commitment to providing smokers with a pleasurable experience with each puff, ensuring a satisfying journey from beginning to end.
Flavor Profiles
1.
EVO Green Mint
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Description: This flavor offers a fresh menthol sensation complemented by the sweet aroma of herbal mint. Even after exhaling, the lingering herbal notes provide a refreshing finish.
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Contents: 20 tobacco sticks
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Type: Menthol
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Price: 550 yen (tax included)
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Release Date: January 22, 2026
2.
EVO Cocoa Mint Crystal
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Description: A balanced flavor featuring menthol alongside sweet, slightly bitter cocoa. Users can enhance the experience by bursting the capsule, which releases subtle berry nuances, amplifying the cocoa's sweetness.
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Contents: 20 tobacco sticks
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Type: Capsule
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Price: 550 yen (tax included)
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Release Date: January 22, 2026
3.
EVO Tropical Lime
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Description: This enticing flavor combines the richness of ripe mango with the zest of fresh lime capsules, creating a delightful tropical blend. The cool lime undertones persist, leaving a refreshing aftertaste.
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Contents: 20 tobacco sticks
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Type: Capsule
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Price: 550 yen (tax included)
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Release Date: February 3, 2026
4.
EVO Sakura Regular
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Description: Offering a smooth and fragrant blend, this regular flavor allows smokers to fully appreciate the rich taste of tobacco. Its floral notes accentuate the overall experience, resulting in a well-rounded palate.
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Contents: 20 tobacco sticks
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Type: Regular
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Price: 550 yen (tax included)
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Release Date: February 3, 2026
Voting Campaign
As part of the new flavor launch, Ploom will host its inaugural customer voting event. Consumers can vote on which of the four new flavors will be selected for nationwide distribution, including availability in convenience stores. Voting is scheduled to take place from January 22 to February 28, 2026, with an earlier start at Ploom Shops from January 22. The official Ploom Instagram will also facilitate voting from February 3 to February 28, with the results announced in early March.
Conclusion
Through this release of new flavors and the interactive voting campaign, JT aims to respond proactively to customers' diverse preferences, enhancing the overall satisfaction and quality of their offerings. With the EVO line, Ploom is set to redefine the heated tobacco experience, proving that flavor and quality can go hand in hand in this innovative market.