#Japan #Skin Care #Muji #Bunkyo-ku #Natural Water

New Product Release: Muji's "Natural Water All-Purpose Mist"

Muji, under the parent company Ryohin Keikaku based in Bunkyo-ku, Tokyo, is set to launch a moisturizing mist called "Natural Water All-Purpose Mist" on February 4th. This innovative product is engineered for use by individuals of all ages, from babies to adults, and will be available in stores and online across Japan.

The ethos behind Ryohin Keikaku revolves around creating a life and society that feels good, emphasizing a philosophy where simplicity never feels inferior to luxury. The company aims to enrich daily living by offering thoughtfully curated products, services, and activities. When it comes to care products, Ryohin Keikaku focuses on carefully selecting raw materials, ensuring that even the most sensitive skin can benefit from high-quality yet affordable solutions.

The newly launched moisturizing mist features natural water sourced from Kamaishi, which is a fundamental ingredient in many of Muji’s skincare products. This all-purpose mist is not just for the face; it's crafted to provide hydration to the hair and body, making it an essential part of daily care routines. Users simply spray it on for a quick moisture boost, enhancing the ease of daily skincare practices. Moreover, every single ingredient, apart from the natural water, is derived from 100% natural sources, ensuring safe usage for everyone, including babies.

Key Features of the Product:

Natural Water from Kamaishi

The Kamaishi natural water is filtered through rock over decades, originating from rain that has seeped into the ground. Known for its softness, this water possesses a subtly sweet taste and gentle mouthfeel, making it suitable for drinking. The philosophy behind the product is that if water is good enough to drink, it can surely benefit the skin, which led to the development of the "Natural Water All-Purpose Mist".

Commitment to 100% Natural Ingredients

Focusing on the benefits of nature, Muji prioritizes using ingredients only from natural sources. This commitment ensures that every application is gentle and nurturing for the skin, ideal for daily use.

Low Allergen Formulation

Understanding the importance of safety in skincare, especially for daily use, every effort has been made to ensure the product is low-irritation. The mist has undergone allergy and stinging tests, informing users that it’s suitable not just for adults but also for infants. (Note: while thorough testing has been conducted, it does not guarantee that all individuals will be free from allergic reactions or irritation)

Convenience of Use

The bottle design allows it to be used upside down, making it easy to spray hard-to-reach areas like the back. Additionally, there are refill options available, promoting sustainability by enabling users to reuse the bottle multiple times without disposal.

Versatile Applications

1. Everyday Use: Ideal for morning and evening hydration routines or after cleansing, the mist provides moisture relief during dry conditions, whether from air conditioning or at the gym.
2. Baby Skincare: Perfect for moisturizing before applying body cream or during diaper changes, allowing for easy cleaning while moisturizing.
3. Men's Skincare: Quickly addresses the moisturization needs of often oily skin, and aids in post-shaving care by simply misting onto the skin.

Conclusion

As highlighted, Muji continues its commitment to realizing a life and society that feels good. The launch of the "Natural Water All-Purpose Mist" exemplifies the brand's dedication to providing practical and helpful products, ensuring that everyone has access to effective skincare that nourishes body and soul.

For further updates, Muji will keep innovating to meet the needs of consumers while maintaining its core values of simplicity and quality in every product they offer.