Vista Enhances XO Marketplace to Meet Demands for Private Travel in the Middle East

Vista Enhances XO Marketplace to Meet Growing Demand for Private Travel in the Middle East

Vista, recognized as the world's leading private aviation group, has introduced an enhanced version of its XO Marketplace specifically tailored to meet the escalating demands for flexible private travel in the Middle East. This revamped platform boasts advanced technology integration, real-time operator schedules, and proprietary pricing algorithms, ensuring a seamless, data-driven booking experience for clients in the region.

The upgraded XO platform is already a preferred choice for many Middle Eastern clients, reflecting Vista's commitment to digital innovation and regional customer experience. The launch reinforces Vista's status as a frontrunner in transforming the landscape of private flight access, making it easier for clients to connect with intelligent, transparent, and instantly bookable solutions.

Leading the Charge in Private Aviation

According to industry insights from WingX, Vista commands over 9% of all international business jet flights in the Middle East, marking the largest market share in a highly fragmented regional market. This dominant position underscores Vista's operational capabilities and strategic emphasis on digital transformation through XO. The platform enables clients to instantly search, select, and confirm aircraft through a single unified marketplace, streamlining the process tremendously.

Mazen Obaid, the President of Vista for the Middle East, highlighted the region's rapid growth in the private aviation sector, stating, "The Middle East continues to be one of the fastest-growing private aviation markets globally. We are witnessing consistent demand from clients who expect a seamless experience that merges the reliability of VistaJet's global infrastructure with the immediate capabilities and transparency provided by the XO technology. These enhancements to the XO Marketplace guarantee our clients quicker access, more intelligent pricing, and enhanced control with every flight they book."

XO: The Easiest Way to Fly Privately

The XO Marketplace grants clients convenient access to an extensive fleet of over 2,000 aircraft globally, accommodating everything from short regional flights on light jets to long-haul journeys on large-cabin aircraft. The platform's updates include direct integration with operator flight schedules and dynamic pricing features, allowing clients to check real-time aircraft availability and finalize bookings without delays.

As travel patterns evolve in the region—especially between Saudi Arabia, the UAE, and key global business hubs—the innovative XO platform signifies a new age of connectivity. It offers unprecedented flexibility and transparency, catering to the diverse travel needs of clients.

Youssef Mouallem, Chief Business Officer at Vista, shared insights on this expansion, stating, "The Middle East is a key component of XO's global ecosystem. From our base in Dubai, we are leveraging state-of-the-art technology and local expertise to craft a truly borderless travel experience. Whether clients are flying from Riyadh to Dubai or traveling further to Europe or Asia, XO equips them with immediate, well-informed choices, ensuring they travel with utmost confidence."

Continuing to Build Regional Strength

With its headquarters situated in Dubai, Vista is focused on expanding its integrated infrastructure, dedicated client teams, and custom membership options across the Middle East. The new XO Marketplace is designed to complement VistaJet's established global access model, providing clients with both assured reliability and the convenience of on-demand private travel.

Together, these offerings mark Vista as the most comprehensive, customer-oriented private aviation group in the industry. As clients seek unparalleled service and flexibility, Vista remains dedicated to meeting those expectations through continuous advancements in technology and personalized solutions.

About Vista

Vista Global Holding Limited, abbreviated as Vista, is hailed as the leading global business aviation company, delivering top-notch business flight services through its network of subsidiaries and a skilled workforce of over 4,000 professionals. Headquartered in Dubai, Vista integrates a diverse portfolio of companies to provide asset-free services, covering all crucial aspects of business aviation, including guaranteed and on-demand global flight coverage, as well as subscription and membership services.

Boasting two decades of innovative leadership in the industry, Vista is committed to delivering the most advanced flying services at exceptional value, anytime and anywhere around the globe. Its vast experience in the field allows it to provide comprehensive end-to-end solutions that cater to the needs of business aviation clients worldwide, facilitated through renowned brands, such as VistaJet and XO.