Malwee Group Transforms Operations by Adopting Centric PLM Solutions

Established in 1968, Malwee Group has rapidly evolved into a prominent leader in the realm of sustainable fashion in Brazil. The company manages six distinct brands, and its products are accessible through over 21,000 stores across the nation, including e-commerce platforms. Known for its commitment to transparency and socio-environmental responsibility, Malwee Group has consistently ranked high in Brazil's Fashion Transparency Index (ITMB), underlining its role as a progressive player in sustainable practices within the fashion industry.

In the face of a swiftly changing fashion landscape, Malwee Group recognized the urgency to scale operations while resolving critical issues such as fragmented data systems, disjointed workflows, and inadequate integration among remote teams. Initially, the organization endeavored to develop their own proprietary management system, but obstacles soon arose. Luciano Baramarchi, the IT Manager at Malwee Group, remarked, "We eventually hit the ceiling of what we could achieve independently. After all, we are a fashion company, not a software development firm. Technology should enhance our operations, not consume our focus."

This realization propelled the company to seek an advanced solution. By implementing Centric PLM™, significant improvements were realized in agility, accuracy, and integration of processes. Centralization of information has eliminated inconsistent data, markedly reduced rework, and redirected the team's focus on the strategic evolution of products.

Luana Barbosa, a stylist at Malwee, shared insights on the transformation: "Before we adopted Advent PLM, compiling data could consume an entire morning or sometimes even a whole day, dependent on the complexity of the analysis. Nowadays, tailored reports can be generated in just five minutes, marking a dramatic increase in our efficiency—over a 90% boost in analysis speed! This leap in speed and accuracy fosters our innovation and strengthens our competitive edge."

Malwee Group’s transition to Centric PLM prominently showcases its commitment to modernizing workflows. By harnessing technology, the company has streamlined operations, paving the way for greater efficiency and productivity while staying true to its sustainable values.

The Malwee Group is not just a leader in fashion; it is a beacon of sustainability, incorporating innovative technologies and processes. The company uses more sustainable resources, guaranteeing the preservation of some 4.2 million square meters of green space, cementing its position among the world’s 20 most transparent fashion brands, as measured by the Fashion Transparency Index.

With a workforce of 4,500 employees operating across three manufacturing units, Malwee Group exemplifies ethical practices and accountability in the corporate world.

In a technology-dominated era, Centric Software stands out by providing tailored solutions to companies across various sectors, including fashion, luxury, footwear, outdoor goods, home products, and cosmetics. Their offerings, like CPQ, CRM, MM, and PLM, have shown substantial benefits, with improvements of 50% in productivity and 60% in reduced time to market.

Through innovative strategies, Centric Software successfully delivers actionable insights that elevate retail business performance, including optimizing SKU inventory and boosting margins by up to 110%. With cutting-edge solutions including Centric Planning™ and Market Intelligence™, businesses are gearing towards maximizing operational performance.

In conclusion, Malwee Group’s successful integration of Centric PLM represents not just a technological upgrade but a commitment to sustainable practices and operational efficiency. This evolution positions the company as a forerunner in responsible fashion while demonstrating that tech-driven agility can coexist with eco-conscious values. Watch Malwee Group accelerate its workflows and enhance its analysis capabilities using Centric PLM today!