Zaelab and Techmates Group Merge to Transform B2B Enterprises with AI

Zaelab and TMG Join Forces to Revolutionize B2B Enterprise Solutions



In a strategic move that's set to make waves in the business-to-business (B2B) sector, Zaelab, a leading provider of digital transformation solutions, has officially announced its merger with Techmates Group (TMG). This unification brings forth the largest independent consultancy dedicated to transforming B2B enterprises specifically in the realms of experience, commerce, configure, price, quote (CPQ), and cloud services. The result of this merger is a powerhouse entity focused on eliminating organizational complexities, fostering innovation, and fully leveraging the potential of artificial intelligence (AI).

The Merger Explained



As Zaelab and TMG combine their strengths, they are bringing together a talented workforce of over 350 professionals scattered across North America, Europe, and Latin America. Their unified objective is to tackle the challenges that B2B enterprises currently face, particularly in terms of integrating AI into their operational frameworks. In many cases, fragmented systems and siloed data have hindered these companies from utilizing AI effectively, reducing it to just another, often underutilized tool.

Transforming Traditional Structures into Intelligent Systems



The first step of their mission is to convert outdated and fragmented infrastructures into intelligent, AI-enabled ecosystems. This transformation allows for the streamlining of workflows, faster deployment of services, and improved customer interactions. Key areas of focus include:

  • - Frictionless Digital Experiences: Delivering seamless and AI-enhanced experiences across all customer touchpoints.
  • - AI-Driven Workflows: Implementing automated processes to enhance operational efficiency.
  • - Flexible Cloud Architectures: Creating adaptable and scalable cloud-based solutions for enterprises.
  • - Connected Data Platforms: Transforming disparate data sources into actionable, real-time insights.

Building Strategic Alliances



In addition to their internal initiatives, Zaelab and TMG have established partnerships with prominent platforms that are shaping the future of enterprise technology, including Shopify, ServiceNow, and Logik.ai. This merger is particularly significant for Zaelab's venture into enhancing its Shopify business. Just recently, Zaelab acquired Trellis, positioning it as a significant player in the Shopify ecosystem. The collaborative efforts of this newly formed company will unite two major solutions in the B2B commerce space: Portul, Zaelab’s advanced B2B commerce platform, and Fuse, TMG’s enterprise integration hub.

Both platforms have been acknowledged in Shopify's Partner Solutions Center, marking them as key players in providing tailored solutions for complex enterprise requirements.

The Changing Face of B2B Commerce



According to Jim Reynolds, Senior Partnerships Lead of Shopify, the B2B commerce landscape is undergoing a transformation, characterized by AI-enhanced efficiency and interconnected systems. “The demands of enterprise manufacturers are evolving, and with combined solutions like Portul and Fuse, Zaelab and TMG are enhancing Shopify's capabilities to suit these needs,” he stated.

Additionally, Zaelab has become the first global partner to earn Lightspeed status with Logik.ai, a pioneer in AI-driven CPQ and CRM solutions under the ServiceNow umbrella.

A Vision for the Future



“This merger symbolizes a commitment to bold B2B transformation,” said Evan Klein, CEO of Zaelab. By merging resources, expertise, and innovative capabilities, the two companies aim to eliminate unnecessary complexities, enhance operational efficiencies, and provide superior customer experiences.

Pat Bonuso, CEO of TMG and now serving as CTO of Zaelab, echoed this sentiment, saying, “Together, we’re enabling clients to connect various systems, data, and experiences, allowing them to harness the full power of AI and operate swiftly in today’s fast-paced market.”

For those interested in how Zaelab and TMG can aid B2B enterprises in modernizing operations, enhancing customer experiences, and building infrastructure suitable for AI, visit www.zaelab.com.

About Zaelab


Zaelab is recognized as the world's largest consultancy dedicated solely to the modernization of B2B manufacturing enterprises. With significant know-how in platform integration and digital design, Zaelab is at the forefront of helping manufacturers transform their sales and engagement strategies.

About TMG


TMG was established to demystify the complexities inherent in enterprise organizations, offering solutions that span commerce, design, experience, and strategy, ensuring faster achievement of objectives and sustainable success.

More about TMG is available at www.tmg.io.

Topics Business Technology)

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