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The 'HAPPY PROJECT' Unveils Its 9th Edition: Can Our Dogs and Cats Brush Their Teeth Well?

On May 13, 2026, the First Pet Insurance Company in Koto, Tokyo, launched the ninth edition of its notable 'HAPPY PROJECT'. This initiative, aimed at preventing illnesses and accidents in pets, introduces a new theme: 'Can Our Dogs and Cats Brush Their Teeth Well?'. The project is developed under the supervision of veterinarians specializing in dental and oral diseases.

Understanding the Importance of Oral Hygiene

Dental diseases, especially periodontal disease, are common among pets. Reports indicate that over 80% of dogs and cats aged three and older may suffer from this condition. The alarming prevalence of periodontal disease highlights the critical need for pet owners to engage in proper dental care. Fortunately, this condition can largely be prevented through regular, correct tooth brushing practices.

'Can Our Dogs and Cats Brush Their Teeth Well?' features a series of educational videos that break down the tooth brushing process into manageable steps. This tailored approach allows pet owners to advance based on their pets' current comfort and skill levels.

Four Levels of Training

The project categorizes the instructional content into four levels:

1. Preparation Stage: For pets not accustomed to having their mouths handled or those that resist.
2. Beginner Stage: For pets that can tolerate mouth handling but have not started dental care.
3. Intermediate Stage: For pets that use dental wipes but fail to use a toothbrush.
4. Advanced Stage: For pets familiar with tooth brushing but seeking higher quality care.

In addition to learning effective tooth brushing techniques, pet owners are educated on the causes and risks associated with periodontal disease, emphasizing the need for vigilance in maintaining their pets' oral health.

FAQ Section

The 'HAPPY PROJECT' also provides a dedicated Q&A section, addressing common dental care concerns such as choosing dental care products and the optimal timing for brushing. This resource aims to equip pet owners with the knowledge necessary to prevent periodontal disease, thereby safeguarding their furry companions’ dental health.

Previous Editions of the Project

The themes of the 'HAPPY PROJECT' have been chosen based on common concerns and preventable ailments faced by pet owners. Previous editions include:

• - First Edition: Fracture Prevention (January 2017)
• - Second Edition: Foreign Object Ingestion Prevention (July 2018)
• - Third Edition: Love Balance Diagnosis (December 2018)
• - Fourth Edition: Skin Trouble and Care (July 2019)
• - Fifth Edition: Advocating for Neutering (September 2019)
• - Sixth Edition: Training for Happiness (March 2020)
• - Seventh Edition: Preparing for a Happy Senior Life (April 2021)
• - Eighth Edition: Food Fundamentals (April 2023)

Additionally, the 2022 release of 'My Pet Medical Encyclopedia' provides explanations for over 350 conditions, searchable by symptoms and ailments, allowing pet owners to deepen their understanding of their pet’s health needs.

Future Directions

Through the ongoing 'HAPPY PROJECT', First Pet Insurance plans to expand its content offerings to help pet owners gain accurate knowledge to protect their furry friends. The company is dedicated to supporting lifelong love and reliance for both pets and their owners. For more information, visit the 'HAPPY PROJECT' homepage here to access the full content listing and continue to promote better health practices for our cherished pets.

About First Pet Insurance Company

Located at 5-6-15 Toyosu, Koto, Tokyo, First Pet Insurance Company was established in May 2004 and is led by President and Executive Officer Atsuko Yasuda. You can learn more about their mission and services at First Pet Insurance.