REMAX Expands in Southeast Asia
REMAX®, known globally for its unmatched real estate services, has officially expanded its reach into Southeast Asia by signing a master franchise agreement in Malaysia. This strategic move positions REMAX Malaysia as a critical player in the region’s lucrative real estate market, which boasts a population of approximately 35 million people.
Leadership and Vision
The new franchise is spearheaded by Kelly Ang, a seasoned entrepreneur with over two decades of experience in the real estate sector. Ang emphasized the significance of the REMAX brand's esteemed reputation and robust international network as driving factors behind his decision to pursue this franchise opportunity. He stated, "Having worked in the real estate industry for over twenty years, I've developed a deep understanding of market dynamics and consumer needs. Our experience, paired with the robust support system at REMAX, positions us to thrive in this exciting new chapter."
A New Chapter for REMAX in Malaysia
Headquartered in Kuala Lumpur, the capital city, REMAX Malaysia is set to enhance its team of Registered Estate Agents (REAs) and Real Estate Negotiators (RENs) to cater to a diverse clientele. The franchise aims to leverage global resources, elite education programs, and a culture focused on productivity to serve clients effectively and contribute positively to local communities.
The official launch of the franchise has already earned the inaugural 2025 International Prestige Brand Award from the Asia Excellence Entrepreneur Federation (AEEF). This accolade underscores the professionalism of REMAX Malaysia’s affiliates and the brand’s commitment to service excellence. Ang remarked, "REMAX and REMAX Malaysia share a commitment to integrity and client service. We're eager to deliver an elevated experience to both the professionals joining our team and the consumers we serve."
Support for the Global Network
Offering testament to its mission of global collaboration, REMAX has also rolled out MAXRefer, an AI-powered platform designed to facilitate seamless referrals among agents worldwide. MAXReferSM makes the referral process more efficient, from agent matching to secure transaction tracking. This innovative tool not only boosts collaboration across countries but also enhances the efficiency of business operations for REMAX agents globally.
Shawna Gilbert, Senior Vice President of Global and Commercial at REMAX, praised Ang’s foresight and leadership. “Kelly Ang is a determined, strategic professional with the skills necessary to establish REMAX Malaysia as a standard of real estate excellence across the country.”
Building a Global Presence
This expansion into Malaysia is part of REMAX's broader strategy to strengthen its international footprint. A recent milestone included the sale of master franchise rights in Côte d'Ivoire, which extends REMAX's influence into Western Africa. Additionally, the brand celebrated the opening of REMAX Premier in Bahrain, located in the bustling Seef District of Manama. These initiatives reflect REMAX's commitment to connecting local markets with international buyers and elevating its global presence.
As one of the leading global real estate franchisors, REMAX, LLC operates with over 145,000 agents distributed across nearly 9,000 offices in more than 110 countries and territories. By empowering agents with the independence needed to excel, REMAX continues to redefine the real estate landscape, making it the top choice for buyers and sellers worldwide.
For more information on REMAX and the latest updates on their offerings, visit
www.remax.com.