#United States #Austin #Cocktails #Beatbox #Holiday Flavor

BeatBox Unveils Sweet Heat Cinnamon

BeatBox, renowned for revolutionizing the ready-to-drink (RTD) cocktail market, has just announced the launch of its newest limited-edition flavor, Sweet Heat Cinnamon. This festive offering is perfectly timed for the holiday season and coincides with National Cinnamon Day, celebrated on November 1. The brand aims to leverage the growing demand for seasonal and flavored RTDs during the colder months, where warmth and spice resonate with consumers’ preferences.

This innovative flavor joins the ranks of BeatBox’s fan favorites including Blue Razzberry, Fruit Punch, and Cherry Limeade, enhancing the brand's reputation as a leader in flavors and creativity within the RTD category. With Sweet Heat Cinnamon, BeatBox invites both loyal fans and newcomers to experience a unique concoction that embodies holiday joy and warmth.

A Taste of Spice and Sweetness

Sweet Heat Cinnamon promises to deliver a delightful juxtaposition of sweet and spicy notes. Each sip is designed to envelop the taste buds in a wave of warm cinnamon flavors supported by a gentle kick of heat. This pairing not only evokes the essence of the festive season but also positions BeatBox as a trendsetter in the competitive RTD beverage landscape.

Zech Francis, BeatBox's Senior Vice President of Global Marketing, emphasizes the importance of seasonal flavors, stating, "Seasonal flavors are more than just a fun tradition; they are a significant driver for discovery and sales, appealing to both fans and retail partners. Sweet Heat Cinnamon is the perfect blend of fandom and flavor, bringing excitement to store shelves and our DM’s.” This approach not only nurtures community engagement but also fuels the brand's innovative spirit.

The BeatBox Experience

Founded in 2012 as a project at UT Austin, BeatBox exploded into the public consciousness following its notable appearance on Shark Tank in 2014. The brand is now available nationwide, embracing a presence across over 130,000 retail locations and recognized as one of the fastest-growing RTD brands in the United States. With an impressive portfolio of over 15 bold flavors, each served in environmentally friendly and resealable packaging, BeatBox appeals to a diverse demographic looking for fun and flavorful options.

Co-Founder and CMO Brad Schultz highlights the commitment to innovation, stating, "We've built BeatBox around the concept of constant innovation. We're always pushing ourselves to drive newness across every touchpoint. From our unique flavors to our packaging and the way we show up in culture, Sweet Heat Cinnamon is no exception; it truly captures our team's dedication to creativity and commitment to shaking up the category."

Get It While You Can

As all good things, Sweet Heat Cinnamon is a limited-time offering, sure to generate buzz and excitement among enthusiasts. Schultz’s call to action resonates strongly: "So get it while it's hot! This limited-edition flavor is here for a good time, not a long time.” It’s recommended that consumers and fans seize the opportunity to experience this innovative flavor while it lasts.

In addition to its creative flavors, BeatBox prides itself on fostering a thriving community around live music and fun experiences. The brand's interactive social media presence reflects this ethos, as it actively engages fans with humorous content, encouraging a culture of shared joy and excitement.

For more information about the new Sweet Heat Cinnamon or to explore their extensive flavor lineup, visit BeatBoxBeverages.com and stay connected with the BeatBox community on Instagram. Experience the warmth of the holidays with this new drink and join in the celebration of flavor that BeatBox uniquely brings.