#Japan #Kyoto #Collaboration #beautiful people #WACOAL MEN

WACOAL MEN and beautiful people's Latest Collaboration: Unveiling the Fourth Collection

WACOAL MEN, the renowned men’s underwear brand under Wacoal Corp., has partnered once again with the innovative fashion label beautiful people for the fourth run of their exciting collaboration. Set to release on July 2, 2026, this new outer collection showcases the unique styling possibilities of lace, a textile that is often overlooked in outerwear. Alongside their online offering, the collection will also be available for a limited time at select physical locations, WACOAL MAISON GINZA SIX and WACOAL MAISON DAI MARU SHINSAIBASHI, until the end of August.

After being launched in the spring/summer season of 2022, the collaboration has steadily garnered attention for its unique fusion of top-quality materials and intricate designs. It uniquely combines WACOAL MEN’s expertise from underwear production and the avant-garde aesthetics of beautiful people’s designs. Notably, the lace T-shirt released in September 2025 proved to be quite popular, selling approximately 90% of its production in just one month. This latest installment challenges itself as WACOAL MEN's first serious attempt at producing outerwear, further expanding the concept of underwear into the fashion realm.

The new collection explores the potential of lace material, traditionally celebrated for its delicate nature, by reengineering sewing techniques and the combination of materials and parts to achieve a fashion-forward silhouette envisioned by beautiful people. Utilizing WACOAL MEN's expertise in sewing techniques, the collection emphasizes a beautiful, one-piece-like aesthetic and comfortable wear through minimal seams and features that define lace, including scalloped edges and intricate cutwork.

Collection Features

This versatile collection includes five unisex items: the Lace Jacket, Lace Shirt, Lace Pants, Lace T-Shirt, and Lace Boxer™, all designed to be worn without gender constraints. The shared lace fabric across the entire collection allows for creative layering, giving a tailored look similar to a men’s three-piece suit.

1. Lace Jacket (SKU: WU8011)

Price: ¥49,500 (tax included)
Colors: Dark Beige, Dark Navy, Khaki, Aqua
Sizes: 34, 38, 42
The Lace Jacket brilliantly marries WACOAL MEN’s functionality with beautiful people’s artistic touch in a mid-length design with 10-sleeved specifications. Incorporating unique lace details while maintaining a structured tailored appearance, it exemplifies a perfect blend of innerwear comfort and outerwear style.

2. Lace Shirt (SKU: WU8010)

Price: ¥42,900 (tax included)
Colors: Dark Beige, Dark Navy, Khaki, Aqua
Sizes: 34, 38, 42
The open-collared Lace Shirt features a 3/4 sleeve design, accentuated with lace scallops on the sleeves and hemline, seamlessly navigating gender norms. Its delicate feel ensures comfort while embodying fashion aesthetics.

3. Lace Pants (SKU: WZ8012)

Price: ¥42,900 (tax included)
Colors: Dark Beige, Dark Navy, Khaki, Aqua
Sizes: 34, 38, 42
This stylish pair of lace pants features a formal creased line, akin to tailored slacks, with a comfortable elastic waistband, striking a balance between relaxed fit and fashion charm.

4. Lace T-Shirt (SKU: WU8009)

Price: From ¥9,900 (tax included)
Colors: Dark Beige, Dark Navy, Khaki, Aqua
Sizes: 34, 36, 38, 40
This round-neck lace T-shirt juxtaposes the comfort of innerwear with striking outerwear details – offering a harmonious balance of aesthetics and comfort.

5. Lace Boxer™ (SKU: WT8006)

Price: ¥4,950 (tax included)
Colors: Dark Beige, Dark Navy, Khaki, Aqua
Sizes: S, M, L
Utilizing a unique lace design, the Lace Boxer™ prioritizes comfort and breathability with a seamless finish, enabling a hassle-free undetectable layer beneath any outfit.

Through this collection, WACOAL MEN and beautiful people aim to dissolve the boundaries traditionally set by 'inner' and 'outer' clothing, encouraging a new visionary approach to fashion. This collection not only challenges preconceived fashion notions but also opens doors to unconventional styling choices. So mark the calendar for the launch date and see how beautifully you can integrate lace into your outer wardrobe!

For more information, check out the official WACOAL MEN ÷ beautiful people Collaboration Website.

Store Locations for Limited Releases

Be sure to check out the collection in-person at the following locations:

• - WACOAL MAISON GINZA SIX: July 2 to August 31
• - WACOAL MAISON DAI MARU SHINSAIBASHI: July 2 to August 31

Engage with this innovative apparel lineup that celebrates both individual style and sartorial comfort, and redefine your perceptions of lace!

Conclusion

This new collaboration not only showcases creativity and style but also emphasizes the powerful duet of functionality and aesthetics. With a unisex approach, it encourages everyone to explore the beautiful possibilities fashion holds.