#China #Guangzhou #Global Trade #Canton Fair #Digital Platform

The 136th Canton Fair: Revolutionizing Global Trade

The 136th China Import and Export Fair, known as the Canton Fair, has recently concluded its month-long exhibition in Guangzhou. This year marks a significant transformation, as the fair now boasts a year-round online platform, which facilitates rapid business interaction between exhibitors and buyers across the globe.

A Record-Setting Event

During this year's autumn session, nearly 48,000 exhibitors showcased an impressive total of 3.75 million products on the online platform. This achievement reflects a remarkable increase of 60% and 50% compared to the previous year's exhibitions. This new online presence allows businesses, regardless of their geographical location, to participate in trade opportunities and explore new partnerships throughout the year.

Enhanced Connectivity Through Technology

The online platform integrates product offerings, business negotiations, and information exchange, providing exhibitors greater access to international buyers. The Canton Fair has introduced a virtual digital assistant and a newly launched app aimed at improving trade convenience significantly.

Li Bingye, the marketing manager for Shijiazhuang Decno Decoration Materials Co., Ltd., commented on this advancement, stating, "In the past, we could only exhibit at the fair if we were physically present. Now, with the integration of the online platform and offline fair, we can showcase our products around the clock to attract more businesses wanting to leverage our product quality and the Canton Fair's online capabilities."

To enhance their online visibility, Decno has even established a VR booth for detailed product demonstrations. By utilizing the Canton Fair App, they have connected with over 50 international clients, enabling them to identify high-quality buyers and better target their products and services.

Trust and Reliability in a Competitive Market

Another user of the Canton Fair's online platform, Mr. Liang, the procurement head for the Indonesian Kawan Lama Group, shared his experiences. He noted, "The vendors found on the online platform are verified and certified by the Canton Fair. Many are also leaders in their respective industries, making them more trustworthy than those discovered through other channels."

Setting New Standards in Global Trade

In today's rapidly evolving global marketplace, the Canton Fair is at the forefront of innovation by effectively blending online and offline experiences. This strategy not only engages exhibitors continually but also offers companies unparalleled opportunities to expand their business horizons.

As the 137th Canton Fair is set to take place from April 15 to May 5, 2025, in Guangzhou, businesses are encouraged to explore the new possibilities available on the online platform. To learn more, visit Canton Fair Official Website.

Conclusion

The Canton Fair's shift to a digital format marks a significant milestone in global commerce, empowering businesses to connect beyond geographical boundaries and fostering a dynamic trading environment. With this ongoing commitment to innovation, the Canton Fair is gearing up to redefine the standards of engagement and connectivity in the international trade landscape.