#China #Shanghai #Blokees #Ultraman #Hatsune Miku

Blokees Updates Brand Mission at 2026 Global Partner Conference

On March 25, 2026, Blokees, a leading global brand specializing in building toys, made a significant announcement at its Global Partner Conference in Shanghai. The event, themed "Moving Forward Together," spotlighted the company’s updated mission statement: Inspire Creativity, Share Joy.

A Step Forward in Strategic Transformation

Zhu Weisong, the founder of Blokees, emphasized that this mission update is a critical component of the company's long-term strategic transformation. He stated that Blokees is committed to enhancing the stability of its products, strengthening the BFC (Blokees Family Creator) ecosystem, and accelerating the implementation of its strategy, which includes becoming a universally appealing brand with tiered pricing and global promotion.

The products offered by Blokees are designed around the concept of build-create-share, allowing users to customize their models post-construction through painting, modifications, and scene creation. This approach not only prolongs the gaming experience but also encourages users to go beyond simple assembly and share their creations with the global BFC community.

Emphasis on User Experience

Sheng Xiaofeng, the president of Blokees, underscored that a gameplay experience-driven system is foundational to the company’s product strategy. This strategy defines the positioning of its two key product categories: Blokees model kits and Blokees vehicles. During the conference, Blokees showcased products affiliated with world-renowned brands, including Ultraman, Kamen Rider, Transformers, and Hatsune Miku. This product framework enables Blokees to expand its reach across major toy segments, which include both character-based and vehicle-based products, while continuously improving user experience and operational efficiency through user feedback and product iterations.

Company representatives expressed their commitment to further enhance core categories while exploring new ranges and products aimed at a broader audience, including adult collectors. The product strategy is designed to maintain a balance of 80% core categories and 20% new innovations, ensuring depth in categories while fostering the exploration of new concepts.

Enhancing the Creative Community

Blokees also highlighted the growing importance of its global creative community, the BFC. This platform empowers fans to showcase altered creations, photographs, and original content inspired by the brand's products. Ye Shanshan, Blokees’ vice president of brand marketing, noted that the BFC will continue to evolve towards greater professionalism and globalization. The platform aims to integrate competitions, experiential activities, exhibitions, and community interaction into a comprehensive creative ecosystem, offering creators worldwide a unified space for expression, connection, and development.

Looking Ahead

As Blokees looks to the future, the company plans to expedite its global expansion while continuing to invest in product innovation, creative communities, and partnerships. This dedication is geared towards supporting sustainable growth within the global toy market.

Blokees is not just about toys; it represents a movement to inspire creativity and foster a joy of sharing among its users, paving the way for a vibrant community of creators across the globe.