FINN Partners Appoints Janet Helm to Lead Food and Nutrition Strategy Initiatives
FINN Partners, a prominent independent marketing and communications agency, has recently appointed Janet Helm, a seasoned expert in food culture and public relations, to the position of Head of Food and Nutrition Strategy. This strategic move aims to fortify the agency's capabilities in the ever-expanding domains of food and beverage marketing, agriculture, and culinary travel. Janet, who holds a Master’s degree in nutrition science and is a Registered Dietitian Nutritionist (RDN), is set to lead initiatives across these sectors, leveraging her extensive background and expertise.
With over 20 years of experience at the intersection of nutrition science and brand strategy, Janet Helm has established herself as a powerhouse in the food industry. She is recognized for her skill in helping various food brands and agricultural organizations communicate effectively about nutrition and sustainability. Her previous roles have seen her shape narratives that resonate with consumers and stakeholders alike, thus enhancing brand trust and engagement.
Janet's dedication to understanding global food culture and the pressing issues surrounding today's food systems makes her an invaluable asset to FINN Partners. She remains a sought-after speaker at national conferences and has been featured in major media outlets including Good Morning America and CNN, where she discusses food trends and nutrition-related topics. "Janet brings a rare combination of scientific credibility and cultural fluency to our food and beverage practice," stated Peter Finn, CEO and Founding Managing Partner at FINN Partners. "Her inclusion in our team will not only bolster our strategic approach but also provide a global perspective on the ever-evolving dialogue about food production and consumption."
Helm’s role is especially significant at a time when food-related discussions have taken center stage in public discourse. With her help, brands and food organizations can adeptly navigate the increasingly complex landscape of consumer expectations and health concerns. "Food is one of the most culturally relevant – and sometimes emotionally charged – topics right now, and that makes this an extraordinary moment to help brands and food industry organizations navigate today's increasingly complex foodscape," she remarked, expressing her enthusiasm for the new position.
Situated in Chicago, Janet will work with FINN's dedicated teams across the globe to support clients involved in food and beverage, agriculture, and culinary experiences. In addition to her role at FINN, Janet has held leadership positions within the Academy of Nutrition and Dietetics and is active in women's leadership groups within the culinary field. Her commitment to elevating women's voices in the food and beverage sectors reflects FINN Partners' broader mission to foster inclusive and innovative environments.
Established in 2011, FINN Partners has quickly risen to prominence in the marketing and communications industry, amassing nearly $200 million in fees and earning accolades such as Fast Company’s 2024 Most Innovative Companies. This success can be attributed to their collaborative approach and integration of specialized talent into their team. With over 1,300 professionals in 39 offices around the world, including major cities across the Americas, Europe, and Asia, FINN Partners equips clients with unparalleled access and resources.
As Janet Helm steps into her role, she brings a fresh perspective that combines scientific insight with marketing acumen, which will undoubtedly help enhance FINN's standing in the food and nutrition sectors. By aligning her extensive knowledge with the agency's strategic objectives, Helm is set to play a critical role in shaping the future of food marketing and sustainability initiatives for the agency's diverse client base.
With over 20 years of experience at the intersection of nutrition science and brand strategy, Janet Helm has established herself as a powerhouse in the food industry. She is recognized for her skill in helping various food brands and agricultural organizations communicate effectively about nutrition and sustainability. Her previous roles have seen her shape narratives that resonate with consumers and stakeholders alike, thus enhancing brand trust and engagement.
Janet's dedication to understanding global food culture and the pressing issues surrounding today's food systems makes her an invaluable asset to FINN Partners. She remains a sought-after speaker at national conferences and has been featured in major media outlets including Good Morning America and CNN, where she discusses food trends and nutrition-related topics. "Janet brings a rare combination of scientific credibility and cultural fluency to our food and beverage practice," stated Peter Finn, CEO and Founding Managing Partner at FINN Partners. "Her inclusion in our team will not only bolster our strategic approach but also provide a global perspective on the ever-evolving dialogue about food production and consumption."
Helm’s role is especially significant at a time when food-related discussions have taken center stage in public discourse. With her help, brands and food organizations can adeptly navigate the increasingly complex landscape of consumer expectations and health concerns. "Food is one of the most culturally relevant – and sometimes emotionally charged – topics right now, and that makes this an extraordinary moment to help brands and food industry organizations navigate today's increasingly complex foodscape," she remarked, expressing her enthusiasm for the new position.
Situated in Chicago, Janet will work with FINN's dedicated teams across the globe to support clients involved in food and beverage, agriculture, and culinary experiences. In addition to her role at FINN, Janet has held leadership positions within the Academy of Nutrition and Dietetics and is active in women's leadership groups within the culinary field. Her commitment to elevating women's voices in the food and beverage sectors reflects FINN Partners' broader mission to foster inclusive and innovative environments.
Established in 2011, FINN Partners has quickly risen to prominence in the marketing and communications industry, amassing nearly $200 million in fees and earning accolades such as Fast Company’s 2024 Most Innovative Companies. This success can be attributed to their collaborative approach and integration of specialized talent into their team. With over 1,300 professionals in 39 offices around the world, including major cities across the Americas, Europe, and Asia, FINN Partners equips clients with unparalleled access and resources.
As Janet Helm steps into her role, she brings a fresh perspective that combines scientific insight with marketing acumen, which will undoubtedly help enhance FINN's standing in the food and nutrition sectors. By aligning her extensive knowledge with the agency's strategic objectives, Helm is set to play a critical role in shaping the future of food marketing and sustainability initiatives for the agency's diverse client base.
Topics Consumer Products & Retail）
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