Dominion Financial Wholesale Welcomes William Fisher as New Director of Wholesale Sales

William Fisher Appointed Director of Wholesale Sales at Dominion Financial Wholesale

Dominion Financial Wholesale, a significant player in the non-QM lending sector and part of the esteemed Dominion Financial Services, has recently announced an important addition to its leadership team. William Fisher has been appointed as the new Director of Wholesale Sales, effective immediately. This step is expected to amplify Dominion's national influence in the non-qualified mortgage (non-QM) lending market, a segment that has gained traction due to its flexibility for diverse borrower needs.

Fisher comes into this role with over two decades of robust experience in mortgage lending, punctuated by a history of successfully building high-performing sales teams and developing innovative lending programs. Before his new adventure at Dominion, he served as the Executive Vice President of Non-QM at Kind Lending, where he spearheaded one of the industry's most successful non-QM TPO business unit launches. His career also encompasses key positions at LoanStream Mortgage, Citadel Servicing (now known as Acra Lending), and Ark Mortgage, providing him with insights and expertise that are invaluable for the evolution of Dominion Financial Wholesale.

Dustin Wells, President of Wholesale at Dominion Financial, expressed confidence in Fisher's capabilities, stating, "Will knows this business inside and out. He brings a wealth of knowledge, expertise, professionalism, and focused energy to build out a sales organization that we believe can gain market share immediately. We're thrilled to have Will on board." This endorsement underscores the trust placed in Fisher's ability not only to lead but also to inspire and enhance the performance of the entire Wholesale division.

In his new role, Fisher will undertake the critical responsibility of expanding the company's Account Executive presence across the nation. His mission involves establishing and nurturing strategic relationships with brokers, as well as developing exceptional training programs tailored to enhance the capabilities of the sales team. Fisher aims to ensure that Dominion Financial Wholesale's product offerings are seamlessly aligned with the evolving landscape of non-QM lending. He is committed to providing clients with unparalleled service and outcomes, which are cornerstones of the company's philosophy.

Fisher is enthusiastic about the new role, stating, "This is exactly the kind of opportunity I love, taking a powerful foundation and helping build something extraordinary. Dominion has a fantastic team, deep roots, and a clear vision. It's the perfect extension of what I've built in the past. I'm excited to bring energy, structure, and competitive spirit to the Wholesale division and help make Dominion Financial Wholesale a household name in non-QM." His proactive stance on creating a positive, performance-driven environment is indicative of his leadership style and dedication to fostering talent among his team.

A significant part of Fisher's strategy involves empowering Account Executives and broker partners through experiential learning and comprehensive support. He expressed a genuine desire to leverage his experiences, stating, "I've been to the top of the mountain in this industry. Now, I get to pass that knowledge on, help individuals hit their goals, strengthen our teams, and grow the company in ways that create long-term success." This commitment to mentorship signifies a supportive culture that Fisher aims to cultivate within Dominion.

With a clear plan for team expansion, product rollouts, brand elevation, and showcasing Dominion Financial Wholesale at key industry events throughout 2025, Fisher's appointment marks a pivotal milestone in the company's journey within the wholesale mortgage lending arena. This strategic move is anticipated to strengthen Dominion's foothold in the market, illustrating the organization's focus on growth and client-centric solutions in the evolving financial landscape.

About Dominion Financial Wholesale

Dominion Financial Wholesale stands as a division of Dominion Financial Services, specializing in alternative qualification mortgages tailored to meet the needs of brokers and their clients. Their offerings include various programs, such as DSCR, Bank Statement, 1099, WVOE, Profit and Loss, Full Doc, Asset Utilization, Cross-Collateral, and Foreign National programs. The firm is dedicated to providing brokers with the necessary tools, technology, pricing, and support to enhance their business operations. Notably, with competitive rates and a DSCR Price-Beat Guarantee, Dominion empowers brokers to cater effectively to self-employed borrowers, property investors, and clients with unique financial profiles that may not align with traditional lending criteria.