#USA #New York #growth capital #Create Wellness #creatine gummy

Create Wellness Secures $20 Million Growth Capital

Create Wellness, the innovative company behind the popular creatine gummy, has recently announced the successful completion of a growth capital round, raising an impressive $20 million. This funding infusion is expected to be instrumental in fueling the company's next stage of expansion, allowing them to reach a broader consumer base and innovate their product offerings.

This Series B funding round was spearheaded by Alliance Consumer Growth (ACG) alongside Impact Capital, which is associated with prominent CPG entrepreneur Mike Repole, renowned for his groundbreaking work with brands like vitaminwater and BODYARMOR. Existing investor Unilever Ventures also played a significant role in this capital raise.

In the words of Josh Goldin, Co-Founder of ACG, "Create Wellness is one of the most exciting emerging brands in the VMS industry. They've created best-in-class products in a large, fast-growing category." This statement underscores the belief in Create Wellness's potential in the wellness and supplements sector.

The creative team at Create Wellness has a clear vision for the use of these funds. They plan to leverage this capital to enhance their retail distribution channels, increase consumer education surrounding creatine, innovate their product offerings, and scale their marketing initiatives to popularize creatine as an essential element of modern wellness routines.

The journey of Create Wellness has been remarkable. Since their nationwide retail rollout, which commenced in October 2025 across major outlets like Target, The Vitamin Shoppe, and Sprouts, Create Wellness has solidified its position as a frontrunner in the creatine gummy market. The brand is not only a top seller at each of these retail chains but has also successfully expanded its distribution to GNC, Wegmans, and even e-commerce platforms like Amazon.

The growth of Create Wellness is evident within its team, expanding from a mere five employees to 25 within a short span. They have brought onboard several industry veterans, including Beckley Mason and Jakob Zeh, which further enhances their expertise and operational prowess.

Sienna McCormick, co-CEO of Create Wellness, highlighted this funding round as a significant validation of their brand trajectory, stating, “We’ve built the most trusted creatine brand in the market.” With the backing of ACG, Impact Capital, and Unilever Ventures, Create Wellness is poised for extensive growth, aiming to make creatine a household name.

In conjunction with the capital raising announcement, Create Wellness also revealed plans to expand its product range with the introduction of Creatine + Electrolytes. This new product aims to combine creatine monohydrate with essential electrolytes and taurine to enhance hydration, energy, and cognitive performance. This initiative signifies Create's commitment to innovation and highlights their strategy of making creatine a versatile supplement that easily fits into various wellness routines.

The official launch of Creatine + Electrolytes is set to commence on April 12, 2026, across Target stores nationwide, showcasing the company's ambition to redefine the way consumers perceive and utilize creatine. As co-CEO Dan McCormick puts it, “The new products, packaging, and formats make it easier than ever to take Create anywhere.” The brand is not only focused on expanding its product line but is also emphasizing its commitment to high-quality ingredients and consumer-friendly packaging.

In closing, Create Wellness is not just riding the wave of the supplement industry but is actively shaping its future. With ambitious plans and a strong backing from notable investors, they are on a trajectory to make creatine accessible and appealing to a new generation of wellness-conscious consumers. To explore their offerings, consumers can check out Create's website or their official Instagram account @trycreate, as they continue to innovate within the wellness landscape.