#Japan #Tokyo #Fender #Kosuke Saito #UNISON SQUARE GARDEN

Fender and Kosuke Saito Partnership

Fender Music Corporation, located in Shibuya, Tokyo, has unveiled a new partnership with Kosuke Saito, the vocal and guitarist of the renowned rock band UNISON SQUARE GARDEN and the band TenTwenty. This collaboration marks a significant step for Fender as it aims to support Saito’s musical endeavors comprehensively.

With a vision inspired by founder Leo Fender’s famous words, "Artists are angels, and it’s our mission to give them wings to fly," Fender persists in its commitment to foster the development of guitar and bass culture across Japan. This partnership aims to back artists from various genres and generations by providing instruments, equipment, repair, maintenance, and support through all facets of music production and live performances. Fender is dedicated to assisting these artists in their inspiring "musical journeys."

Kosuke Saito is a cornerstone of UNISON SQUARE GARDEN, which is set to celebrate its 20th anniversary in July 2024. The band is a powerhouse in the Japanese rock scene, known for its exceptional ensemble work and skilled performances. Saito himself is a captivating figure; his unique voice possesses both clarity and a distinctive edge, complemented by his dynamic guitar work that captivates audiences nationwide. In addition to his work with UNISON SQUARE GARDEN, Saito leads the stylish sound of TenTwenty and energetically collaborates with various musicians and artists.

In his own words, Saito has expressed his gratitude and responsibility in becoming part of the Fender artist community: "Being chosen as a Fender artist is like being selected as Japan's representative guitarist. This brings a sense of responsibility that I feel deeply. I recognize that I’m here not just because of my own abilities but also thanks to my bandmates, staff, and, most importantly, the passionate support of my fans. I thrive in situations where there’s a lot at stake. Together with Fender guitars, let’s head towards greater heights!"

Edward Cole, the president of Fender Music Corporation for the Asia Pacific region, emphasized Saito’s infectious passion for music and his ability to captivate people through guitar: "Kosuke Saito’s vibrant energy and multifaceted musical activities embody our belief in connecting people through the power of music. His recent performance at FENDER EXPERIENCE 2025 showcased his incredible talent alongside musicians like Soichiro Yamauchi and Takashi Kato from Tokyo Ska Paradise Orchestra, and the surprise appearance by Ken from L'Arc-en-Ciel truly resonated with the audience, highlighting the strength of Fender guitars. Saito's music inspires listeners irrespective of age or genre. We are proud to welcome him to the Fender family and explore new musical possibilities together."

Saito continues to inspire a diverse audience, constantly exploring new musical expressions and challenges in his career. With the combined forces of UNISON SQUARE GARDEN and TenTwenty, he remains a vital presence in the music industry.

Fender Musical Instruments Corporation has been a pioneering force in revolutionizing music and culture since its inception in 1946. With a wide array of brands under its umbrella, including FENDER®, SQUIER®, GRETSCH®, JACKSON®, EVH®, CHARVEL®, BIGSBY®, and PRESONUS®, FMIC manufactures the highest quality instruments and provides digital experiences that cater to players of all levels. With their commitment to delivering an innovative ecosystem for musicians, Fender continues to inspire players across generations, from beginners to legendary icons. In 2021, celebrating its 75th anniversary, Fender remains steadfast in connecting builders of music through their shared love of music, embodying the vision of founder Leo Fender.