#USA #New York #Shopify #Front Row #BIA

Front Row's Acquisition of Build in Amsterdam

In a significant strategic move, Front Row, an accomplished e-commerce agency and growth accelerator, has announced the acquisition of Build in Amsterdam (BIA), a leading Shopify design and development agency. This acquisition, made public on May 16, 2025, marks a pivotal moment in enhancing Front Row's capabilities in the global commerce landscape.

Bridging Gaps in the D2C Space

The goal of this acquisition is clear: to create a seamless customer experience throughout the shopping journey and address the fragmentation that has long plagued the direct-to-consumer (D2C) market. With this partnership, brands globally can now rely on a single, comprehensive platform to support them at every stage of their e-commerce journey, from strategy development to web design, optimization, and omnichannel excellence.

Front Row’s Managing Director, Yuriy Boykiv, articulated the vision behind this acquisition, emphasizing the importance of merging strategy, technology, and creativity to fuel the growth of modern brands. He underscored that the top-tier Shopify capabilities brought by Build in Amsterdam would significantly enhance how Front Row launches and optimizes digital experiences.

A Strong Client Portfolio

Build in Amsterdam adds an impressive roster of high-profile clients, including Mammut, Polaroid, and Suitsupply, to Front Row’s portfolio. This broadens Front Row’s reach into luxury and fashion markets, offering their clients innovative methods to engage with consumers in an increasingly digital market.

Global Expansion and Multi-Channel Support

The impact of this acquisition extends beyond enhanced creative capabilities. Front Row is now better positioned to expand its presence in key markets, particularly in North America and Europe, including the DACH region (Germany, Austria, and Switzerland). By consolidating strategic consulting, digital branding, web development, performance optimization, and customer lifecycle management under one roof, Front Row provides integrated solutions that address the complexities of e-commerce.

Daan Klaver, co-founder and creative director of Build in Amsterdam, expressed excitement about the merger, highlighting the agency's long-standing ambition to become a global player in e-commerce and branding strategy. He noted that combining their unique services offers an unparalleled value proposition in the ever-evolving e-commerce landscape.

Commitment to Client Success

What stands out in this partnership is the shared commitment to long-term success for clients through high-quality service. The recurrent revenue model adopted by Build in Amsterdam signifies a dedication to consistent execution and a clearer understanding of the entire digital growth cycle for brands. This approach alleviates the burden of multiple supplier relationships, enabling brands to benefit from cohesive execution and a unified vision.

About Front Row

Front Row operates as a leading growth accelerator and marketing agency specializing in enhancing e-commerce performance. With headquarters in New York and additional offices in San Diego, Hamburg, and Bratislava, Front Row leverages proprietary technology to create, market, and develop brands on a global scale. Their expertise spans from strategic branding and omnichannel excellence to international market expansion and captivating content creation, enabling brands to navigate the complexities of e-commerce effectively.

About Build in Amsterdam

Build in Amsterdam is renowned for its focus on creating aesthetically pleasing and functional flagship digital stores using Shopify. Their approach marries emotional design with logical implementation, making them a benchmark in the industry for over a decade. This combination of strategy, branding, and technology allows them to craft emotionally resonant digital experiences while maintaining meticulous attention to detail, ensuring they consistently set new standards in e-commerce.

As the digital marketplace continues to evolve, the synergy between Front Row and Build in Amsterdam promises to create transformative solutions that empower brands to thrive in the competitive e-commerce landscape.