WeRoad Enhances Global Adventure Travel with Trade Partnership Program for Agents Worldwide

WeRoad Launches Global Trade Partnership Programme

WeRoad, the rapidly expanding adventure travel company in Europe, has unveiled a new global trade partnership program. This initiative is designed to empower travel agencies, online travel agents (OTAs), and independent agents worldwide to offer travelers curated adventures, all through a competitive commission structure and unique rewards.

WeRoad's trips are centered on small groups of 8-15 people, primarily catering to solo travelers aged between 25 and 49. With over 300 itineraries spanning across Europe, Asia, Africa, the Middle East, Oceania, and the Americas, the program invites travel professionals to capitalize on the rising solo travel trend and the increasing popularity of booking through agents among Millennials and Gen Z.

Recent research from American Express indicates that a significant 76% of Millennials and Gen Z travelers are planning solo trips in 2024. In the UK, the number of 18-24 years old opting for agent bookings has nearly doubled, highlighting the necessity for travel agents to adapt their offerings. In Europe, 34% of Millennials express a preference for booking through agents—an essential statistic for industry players.

Andrea Lamperini, WeRoad's Chief Operating Officer, emphasized the importance of building connections and communities. “At WeRoad, our trips are designed to spark friendships and build communities that last long after the journey ends. Expanding our partnerships internationally opens the door for more travelers to share those experiences,” Lamperini stated.

WeRoad's recent partnerships with companies like Bluvacanze (Italy), Tourhub (UK), and Arrival Travel (Australia) underline the growing support for this program. Active since March 2025, the collaboration with Bluvacanze aims to serve 300,000 travelers per year through their extensive network of 600 travel agencies. These partnerships not only enhance the travel experience but also create additional profit margins for agents through bundled deals involving airfare and insurance.

Seamus Conlon, CEO at Tourhub, remarked, “We are delighted to partner with WeRoad to bring their distinctive community-based travel experiences to our network.” He noted that WeRoad's focus on small groups and immersive itineraries gives them a unique edge, appealing specifically to the 25-49 age demographic.

The advantages for agents are numerous: they can earn commissions on individual bookings, with 100% of the commission on bundled airfares and insurance. Those introducing new customers can also tap into additional rewards, alongside incentives tailored to recognize top achievers. Booking flexibility is provided through WeRoad's user-friendly API, allowing for seamless integration and real-time management of bookings.

With a customer base exceeding 200,000 and significant revenue growth, WeRoad has become a substantial player in the adventure travel market. The platform has won admiration for elevating group travel experiences tailored for solo travelers, earning a commendable 4.7 rating on Trustpilot.

The company operates across various countries like Italy, Spain, the UK, France, and Germany, ensuring that trips cater to the linguistic needs of travelers in each market. WeRoad’s expansion is driven by a community-focused approach, boasting more than 3 million social media followers who actively engage with the brand.

Trips led by trained travel coordinators and local guides emphasize authentic experiences, ranging from trekking in Patagonia to exploring Vietnam’s hidden villages. With current partners already on board and prospective collaborations in the pipeline, WeRoad envisions that trade partnerships will eventually form a significant portion—20-25%—of its total bookings, highlighting the vital role agents will play in the brand’s future growth.

For more information or to express interest in joining WeRoad's trade program, visit www.weroad.com/traveladvisors.

About WeRoad

Founded in 2017, WeRoad has revolutionized group travel for Millennials and Gen Z, becoming one of the fastest-growing adventure travel platforms. With over 3,000 coordinators and a wide array of itineraries, WeRoad is dedicated to creating authentic travel experiences that foster genuine connections among travelers. The firm continues to promote community spirit alongside adventurous escapades across the globe.