#Japan #Tokyo #Product Management #User Research #UI/UX Design

Event Overview

On March 13, 2026, we will host an engaging study session titled, "User Research: Who Should Conduct It?" This event aims to explore the practical aspects that complement product management and UI/UX design through user research.

The importance of user research is widely acknowledged in product development circles. However, there's often confusion regarding who is responsible for conducting the research and how those insights can influence decision-making processes. Many organizations find themselves stalled by unclear roles and an inability to translate this critical research into actionable insights.

This event seeks to clear up those uncertainties by bringing together experts from various fields who will focus not just on the theory but on the practical knowledge of how user research can be utilized effectively.

Event Details

• - Date: March 13, 2026 (Friday) 7:00 PM - 8:30 PM (Tentative)
• - Venue: Appirits Inc.
• - Address: 1-1 Sakuragaoka-cho, Shibuya-ku, Tokyo, 24th Floor, Shibuya Sakura Stage Tower.
• - Participation Fee: Free
• - Registration: Please register through Peatix: Registration Link

Who Should Attend?

This seminar is tailored for professionals who find themselves contemplating the necessity of user research without clarity on implementation. Here are some indications that this session is for you:

• - You recognize the significance of research but struggle with identifying responsibilities for conducting it and its practical applications.
• - You are unsure about how research findings correlate with decision-making, prioritization, or strategies.
• - You feel a disconnect between the application of research to business outcomes and its integration into design.
• - As a Product Manager, Designer, or Engineer, you seek a shared perspective while advancing product initiatives.
• - You wish to gather insights from various companies and bring valuable practices back to your workplace.

Panelists

Experts:

• - Daisuke Sugawara - Specialist at i3Design Inc., Chapter UI/UX Design Group.
• - Motoko Ishida - Head of Service Product Management and WEB Communication at Loyalty Marketing Inc.
• - Saori Yamashita - UI/UX Designer at Goodpatch, supporting design career services via "ReDesigner."

Moderator:

• - Takashi Umemura - VP of Design at Appirits Inc. and Head of HCD Department.

About i3Design Inc.

i3Design Inc. specializes in cloud-native solutions, agile development, and design systems. They support digital transformation by leveraging UX/UI design, modernization techniques, modern stack technologies, and AI within a DevOps framework.

About WBC College

Organized by Appirits Inc., the Web Boot Camp College (WBC) is designed to carve out a robust learning framework focused on best practices in professional project development. Under the theme of "academization," WBC aims to serve as extracurricular activity that shares expert knowledge within the community.

Company Overview

• - Company Name: Appirits Inc.
• - Address: 24F, Shibuya Sakura Stage Tower, 1-1 Sakuragaoka-cho, Shibuya-ku, Tokyo 150-6224
• - Founded: July 2000
• - Business Activities:

- Planning and management of web services
- Consulting and access analysis for web services
- Development and sales of packaged and ASP web services
- Contracted development of web service systems
- Infrastructure construction, maintenance, and monitoring for web service systems
- Planning, development, and management of online games