Lotte's New Chocolate Pie with Earl Grey Lemon Tea Flavor Launches This Summer

Lotte Unveils a New Summer Treat: Chocolate Pie with Earl Grey Lemon Tea

Lotte Co., Ltd., based in Shinjuku, Tokyo, is set to delight fans this summer with the launch of the fourth installment in its popular "Chocolate Pie Break Time Series"—the "Chocolate Pie "—on June 16, 2026. This new flavor has been crafted in collaboration with devoted fans known as "Chocolate Pie Lovers",
bringing a refreshing twist perfect for enjoying during the hotter months.

Development Inspired by Fan Interaction

Last June, Lotte hosted the "Chocolate Pie Lover Meeting," where fans gathered not just to enjoy the treats but also to brainstorm ideas for new flavors. This interactive session resulted in valuable insights, and the team put considerable effort into creating a product that resonated with their audience's expectations.

The new Chocolate Pie features a cake infused with Earl Grey tea leaves, harmonizing beautifully with a creamy lemon filling made with authentic Sicilian lemon juice. Coated in smooth chocolate, it's designed to evoke a delicious Earl Grey Lemon Tea experience that offers a moment of comfort in every bite.

Product Features

- Flavor Creation: The pie is crafted with care, incorporating a rich Earl Grey flavor complemented by lemon, delivering a bright and luscious taste reminiscent of a refreshing tea.
- Ingredients: By integrating tea leaves directly into the cake and using high-quality lemon juice, Lotte ensures a genuine taste experience.

Details About the Product

- Product Name: Chocolate Pie
- Launch Date: June 16, 2026
- Availability: Nationwide in Japan
- Package Size: 6 pieces per box
- Price: Open price (expected retail price around ¥464 including tax)

A Perfect Refreshing Snack

Fans of Chocolate Pie often enjoy it chilled, especially during the summer. Lotte's own research indicates that nearly 84% of participants prefer to savor their Chocolate Pie cold during the hot months, leading the company to fine-tune the product for an optimal experience.

Passion Behind the Product

Tomoki Aizawa from Lotte’s Chocolate Pie development team expressed his enthusiasm, stating, "We want Chocolate Pie to be the treat that brings a comforting pause during your busy day. Collaborating with Chocolate Pie Lovers has allowed us to truly capture a flavor that resonates with their love for our products."

This fan-driven initiative underlines Lotte's commitment to quality and innovation, showcasing how consumer feedback directly influences product development.

Final Thoughts

The Chocolate Pie is not just a new snack, but a celebration of the collaboration between Lotte and its enthusiastic supporters. With a focus on creating a refreshing, aromatic flavor, this product is set to become a favorite among Chocolate Pie fans once again. Don’t miss out on trying this limited-edition product, perfect for those cherished moments of relaxation!

For more information, check Lotte’s official website here.