#United States #Orlando #Hello Kitty #Build-A-Bear #Pokémon

Build-A-Bear's Exciting New Ventures

On November 5, 2026, Build-A-Bear Workshop will unveil a remarkable multi-level location within Orlando’s ICON Park. Known for its commitment to creativity and emotional connections, Build-A-Bear has prepared an extraordinary experience that promises to engage customers of all ages. This launch will feature three unique sections: the Build-A-Bear x Pokémon Workshop, the Hello Kitty and Friends® Workshop, and Promise Pets™. These interactive environments will create magical experiences, each built around beloved characters and themes.

Build-A-Bear x Pokémon Workshop

This first-ever Pokémon-themed workshop is set to be a haven for fans. Filled with engaging visuals and excitement, guests can explore exclusive Pokémon products, including plush collectibles that make it hard to resist. The design aims to inspire a sense of adventure, allowing visitors to enjoy a memorable visit while celebrating their love for the Pokémon universe. Users will feel like true Pokémon Trainers, adding a layer of fun and connection to their time at Build-A-Bear.

Hello Kitty and Friends® Workshop

The next special space within the Workshop will spotlight Hello Kitty and Friends. Enveloped in parallel charm and cuteness, this area will showcase delightful pink decor and character-themed products. Exclusive items will be available only at the ICON Park location, bringing an element of rarity and anticipation for fans. This Workshop seeks to merge storytelling with engagement, creating a beautiful, vibrant atmosphere filled with nostalgic joy for both children and adults alike.

Promise Pets™ by Build-A-Bear Workshop

Possibly the most heartwarming experience of all will be the Promise Pets™ section. This interactive area invites guests into the endearing world of pet adoption, allowing them to “adopt” plush companions in an engaging process that encourages emotional bonding. Focused on nurturing play, this initiative creates a hands-on environment where guests can personalize their pets while experiencing the joys of care and companionship.

Chris Hurt, the Chief Executive Officer of Build-A-Bear Workshop, emphasized the importance of this opening: "ICON Park represents a defining moment for Build-A-Bear as we continue to evolve into a true destination brand. By bringing beloved franchises and original concepts together in one immersive environment, we're creating new ways for guests to connect, personalize, and make lasting memories. This is the future of Build-A-Bear."

A Future Built on Memories

Not only do these Workshops illustrate a deep understanding of audience desires, but they also demonstrate innovative community building through storytelling and personalization. As guests enter the Build-A-Bear Workshop at ICON Park, they're greeted with fascinating environments that invite exploration. These experiences serve as both entertainment and learning, crafting a unique bond across generations.

The grand opening promises exciting surprises, and Build-A-Bear has hinted at further details soon. With over 650 locations worldwide, this new venture aims to blend retail with entertainment to provide significance and connection, embodying the essence of their motto: "The Stuff You Love."

As we await this charming opening, it’s clear Build-A-Bear is prepared to redefine the experience of retailtainment, giving fans of all ages a place to create, connect, and cherish new memories.

For more information about the upcoming grand opening at ICON Park and to view renderings of the specialty shop experiences, stay tuned as more details are set to be unveiled shortly.