mamagirl Launches the First Annual Year-End Cleaning Award 2025 for Busy Moms

mamagirl Launches Year-End Cleaning Award 2025

In a bid to validate and amplify the voices of busy mothers, `mamagirl`, a web media outlet operated by DONUTS (located in Shibuya, Tokyo), is excited to announce the inaugural Year-End Cleaning Award 2025. Coinciding with National Cleaning Day on September 24, this award seeks to highlight innovative and efficient cleaning products tailored to tackle the rigors of daily household chores, especially during the bustling year-end cleaning season.

Background of the Initiative

Life for mothers is often chaotic, filled with the endless responsibilities of childcare and unanticipated challenges. Balancing personal time with household duties can feel daunting, resulting in feelings of constant pressure. The editorial team at `mamagirl` understands these challenges intimately and thus chose the theme of year-end cleaning to foster an opportunity for respite and efficiency.

The Year-End Cleaning Award is set to spotlight exceptional cleaning products that have been carefully vetted by `mamagirl` readers and household management experts. Participants will vote for their favorite items based on utility, innovation, and overall effectiveness, providing mothers with a platform to discover tools that truly cater to their needs.

The campaign not only aims to assist families with young children but also considers households with older kids, recognizing the varying levels of challenges they all face. Ultimately, the goal is to alleviate some of the burdens moms carry, making daily life more enjoyable and manageable.

About the Year-End Cleaning Award 2025

This initiative encompasses a range of cleaning tools and products, including effective solutions for kitchens, bathrooms, living rooms, and bedrooms. The objective is to identify and honor the number one cleaning item that signifies the best in practicality and overall utility.

Judging will involve a collaborative effort between the `mamagirl` editorial team, real-life moms who actively engage in cleaning, and industry professionals well-versed in cleaning practices. Notably, a special guest judge from Cainz, a prominent home improvement store company in Honjo, Saitama, is also on board, contributing to the mission to uncover practical solutions that enhance the cleaning experience for households. Their online media platform, “Tōnari no Cainz-san”, will also feature prominently in this award.

The winners will be announced in early December through `mamagirl`'s official website and social media pages, with detailed voting procedures to follow soon.

About mamagirl

Conceptualized with the motto “Being a mom doesn’t stop you from being stylish! Enjoy fashion and motherhood!”, `mamagirl` serves as a dynamic web media platform for mothers. It offers broad-ranging content, primarily focused on fashion, beauty, lifestyle, and entertainment, ensuring stylish moms stay informed and connected. For more information, visit:

About Tōnari no Cainz-san

Servicing as an interactive platform with the slogan “Make the Most Out of Your Home Center”, Tōnari no Cainz-san brings an engaging perspective to home improvement. Collaborating with store members, customers, and creators, it shares insights through varied content, from experiential articles to practical tips. Learn more at:

About DONUTS

Founded in February 2007 and located on the 8th floor of the Odakyu Southern Tower, DONUTS has diversified operations, including cloud services, gaming, video streaming, and publishing media. Explore more about DONUTS: