Unlocking Media Exposure: A Beginner's Guide to Public Relations Strategies

Public relations can seem daunting, especially for those new to the field. Understanding how to craft effective strategies that will catch the attention of major media outlets such as newspapers and television is crucial for any business looking to gain visibility.

On June 24, 2025, Frontier Inc., based in Shibuya, Tokyo, will host an insightful event titled Marketing BOOST #6 at their headquarters in Ebisu. This event, designed for marketing, public relations, and brand management professionals, will provide practical, hands-on guidance on how to successfully navigate the world of public relations.

The seminar aims to address common concerns such as: "Where do I start with public relations?" and "How can I get my company featured on television or in newspapers?" Throughout the session, participants will engage with industry experts and connect with peers, making it a valuable networking opportunity as well.

What to Expect from the Event

The event will feature Junichi Tominaga, a seasoned public relations strategist with over a decade of experience aiding more than 50 companies in securing media exposure. With a track record of successful partnerships with NHK and other private broadcasters, Tominaga will share essential tips and strategies for gaining recognition through media channels. His insights will cover how public relations can also directly impact hiring, sales, and overall corporate reputation.

In addition to the seminar, attendees will have the chance to participate in a Q&A session and enjoy a networking portion complete with light refreshments. The agenda is structured to allow ample time for learning, interacting, and exchanging ideas with fellow participants.

Event Details

- Theme: An Introduction to Public Relations Strategies that Capture Media Attention
- Date: June 24, 2025
- Time: 6:00 PM - 8:00 PM (Registration starts at 5:40 PM)
- Location: Frontier Inc. Headquarters, Ebisu
- Cost: Free
- Capacity: 30 participants (First-come, first-served basis)
- Application Deadline: June 23, 2025, by 6:00 PM

This event is ideal for individuals who:

- Are responsible for public relations but are unsure of how to initiate the process.
- Want to understand how to gain media coverage effectively.
- Are looking to develop aggressive PR strategies that could help in recruiting and sales initiatives.
- Are beginners to intermediate-level PR professionals seeking a structured learning experience.
- Wish to network and exchange information with other PR and marketing specialists.

Event Schedule

- 5:40 PM - 6:00 PM: Registration
- 6:00 PM - 6:05 PM: Opening Remarks
- 6:05 PM - 7:05 PM: Seminar and Q&A
- 7:05 PM - 7:45 PM: Networking Session with Light Refreshments
- 7:45 PM - 7:55 PM: Closing Remarks and Photo Session
- 8:00 PM: Event Ends

About Junichi Tominaga

Junichi Tominaga, a public relations strategist at TFOA Inc., possesses an extensive background in media relations, having collaborated with over 50 companies to achieve successful media exposure. Drawing from his strong network of broadcast writers and journalists, Tominaga designs and executes comprehensive PR strategies that evolve with the growth phases of each company he assists.

Ready Crew: Bridging Business Connections

Frontier Inc. also manages the Ready Crew platform, which connects businesses by facilitating introductions between over 2,800 companies. With a high level of listening and proposal capabilities, Ready Crew's concierges help identify client needs and match them with the right resources, ensuring a smooth operational partnership without imposing costs on the client side.

To register for Marketing BOOST #6 or to learn more about Ready Crew's success stories, please visit:

Company Overview

- Company Name: Frontier Inc.
- Headquarters: 4-20-3 Ebisu, Shibuya-ku, Tokyo, Japan
- CEO: Masahiro Takahashi
- Business Focus: Operation of the business matching agent “Ready Crew”
- Established: November 2009
- Website: Frontier Inc.

Join us at Marketing BOOST #6 to gain invaluable insights into the world of public relations and the tools needed to help propel your brand into the media spotlight.