Launch of Digital OOH Advertising Driven by Impressions at Sendai Station

Introduction

On July 1, 2025, LIVE BOARD, headquartered in Shibuya, Tokyo, will connect its digital out-of-home (OOH) advertising platform to the screen named 'Yori, Sou, Vision @ Sendai', situated right in front of Sendai Station. This initiative marks a substantial shift in how advertisers can leverage location-based data for effective audience targeting.

What is 'Yori, Sou, Vision @ Sendai'?

Located at Sendai Station, the largest terminal in the Tohoku region, 'Yori, Sou, Vision @ Sendai' has a prime position that sees around 14,000 foot traffic on weekdays and 10,000 on weekends. The station receives multiple train lines including the Tohoku Shinkansen and the Sendai Metro, which makes it a bustling hub for both locals and tourists. The screen is equipped with Japan's first translucent film LED technology, which is set on the inner part of a glass surface, ensuring high visibility. This strategic location and superior visibility allow the screen to serve both Sendai residents and visitors, providing them with critical information.

Innovative Advertising Methodology

The integration with LIVE BOARD’s marketplace enables a groundbreaking method of advertising: visibility-adjusted impressions (VAC). Using accurate location data from NTT Docomo and advanced analytics, advertisers can base their campaigns on the estimated number of people who are likely to have viewed their advertisements. This approach is not just an improvement of the traditional method, which merely specifies duration and frequency, but it provides a more refined estimation of actual visibility.

Enhanced Engagement Through Sound

In addition to visual cues, 'Yori, Sou, Vision @ Sendai' features sound capabilities, which further augment audience engagement. The advertising is displayed at a pedestrian eye-level, ensuring that pedestrians easily notice it. By appealing to both sight and sound, the screen enhances the likelihood of catching the audience’s attention, making it a more compelling advertising platform.

Key Specifications

- Launch Date: July 1, 2025
- Location: Aoba-ku, Sendai, Miyagi
- Nearest Station: Sendai Station
- Size: H1680mm x W4680mm / 1 unit
- Broadcast Hours: 7:00 AM to 10:00 PM
- Sound: Yes
- Further Info: Media details (Please note prices may vary)

LIVE BOARD’s Expanding Network

LIVE BOARD currently operates over 60,700 ad placement screens nationwide, through both its own distribution and partnerships with other companies. This expansion aims to integrate the vast array of digital OOH networks throughout Japan, enhancing advertising effectiveness with a targeted approach based on big data analytics.
For more information, visit LIVE BOARD.

Conclusion

With this innovative move, LIVE BOARD is set to redefine OOH advertising in Japan, ensuring that advertisers can effectively reach their audience based on real-time data and improve the overall impact of their campaigns. By leveraging location intelligence and sound, 'Yori, Sou, Vision @ Sendai' is a pioneering example of the future of advertising in public spaces.