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Planet Fitness Kicks Off 2026 with a Spectacular New Year's Celebration in Times Square

As 2026 approaches, Planet Fitness, one of the leading and rapidly expanding operators in the fitness industry, is proud to announce its eleventh consecutive year as the presenting sponsor of the illustrious Times Square New Year's Eve celebration. This long-standing partnership positions Planet Fitness as an ambassador of health and wellness, encouraging individuals across the globe to prioritize their fitness resolutions as the new year dawns.

A Commitment to Health and Well-Being

Planet Fitness emphasizes the importance of self-care, particularly at the beginning of a new year, and aims to empower individuals to embrace their wellness journeys. With the motto, "Fitness for All," the company focuses on creating accessible and inviting fitness experiences for everyone, regardless of their current fitness levels. As stated by Brian Povinelli, Chief Marketing Officer, "For more than a decade, our New Year's Eve sponsorship inspires people all over the world to prioritize their health and happiness at the start of the new year."

This celebration is not merely an event; it symbolizes a global motivation to embark on a fitness journey. Planet Fitness represents hope and commitment as we step into 2026, equipped with the support and resources needed to succeed.

Fitness for Every Body

During the New Year's Eve festivities, attendees in Times Square will be treated to the trademark Planet Fitness party hats—a vibrant and playful symbol of the fun the brand contributes to this monumental occasion. This year, the party hat features a disco ball design, embodying the lively spirit of the New Year celebration.

In addition to its prominent presence at Times Square, Planet Fitness offers comprehensive fitness plans, ensuring that every individual has the tools needed to achieve their personal fitness goals. With best-in-class equipment and several locations across the U.S., many people reside within a convenient distance from a Planet Fitness gym. This accessibility aims to enhance participation in fitness activities and community engagement.

Enhanced Fitness Resources

Furthermore, membership at Planet Fitness includes complimentary fitness training services, where certified trainers offer guidance and support to help members navigate their fitness journeys. The club is dedicated to catering to all members, providing personalized experiences that adapt to various fitness levels.

The Planet Fitness app, featuring numerous on-demand workouts, serves as a valuable resource for those looking to exercise on-the-go, ensuring that every member can maintain an active lifestyle even while juggling personal and professional commitments.

Celebrating Together

As part of this year’s New Year's celebrations, Planet Fitness invites individuals to share their fitness aspirations through their Confetti Wishes campaign. Participants can submit their wishes online, where these messages will grace the skies of Times Square as confetti when the clock strikes midnight on New Year’s Eve, symbolizing hope and optimism for all goals set in 2026.

"The Times Square celebration would not be the same without Planet Fitness' strong presence and those instantly recognizable party hats," states Tom Harris, President of the Times Square Alliance, highlighting the positive enthusiasm the brand brings to the event.

Planet Fitness isn’t just sparking a fitness movement; they are combining excitement with encouragement in a dynamic environment filled with energy that transcends New Year traditions.

Tune in for the Festivities

Moreover, fans can catch Planet Fitness in action on "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2026," showcasing their commitment to fitness and community on one of the most-watched televised celebrations.

Founded in 1992, Planet Fitness continues to revolutionize the fitness industry by fostering the Judith Free Zone®, thus promoting an uplifting atmosphere where everyone can work towards personal goals without intimidation. With over 20 million members and nearly 2,800 clubs globally, it embodies a commitment to making fitness accessible for all.

As Planet Fitness gears up for a new year of fitness and well-being, it stands as a beacon of encouragement and a community hub, welcoming individuals to embark on their health journeys as we transition into 2026 together.